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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Target deploys prolific group of social-media gurus to win over consumers

Target deploys prolific group of social-media gurus to win over consumers | BEAUTY + SOCIAL MEDIA | Scoop.it
In early February, several high-powered consultants arrived at Target Corp
Cristin Grogan's insight:

Super retailer, Target, adds bloggers and social media gurus as a new powerful asset to their digital and social marketing efforts.  As these beauty bloggers become sounding boards for Target executives, they also become powerful brand ambassadors, already having the ear of thier respective large, captive audiences.  Using famed bloggers, tastemakers and influencers enables brands to reap the benefits of leveraging that large captive audience, also happening to be Target's demographic, who are ready and willing to purchase based on what these beauty, fashion and lifestyle bloggers say.

 

I always recommend that growing beauty, cosmetic, fashion and luxury brands incorporate bloggers into their social media marketing strategy.  It's a great way to grow your brand and initiate buzz about your products.

 

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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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How The Most Successful Brands Take A Peek Into The Future

How The Most Successful Brands Take A Peek Into The Future | BEAUTY + SOCIAL MEDIA | Scoop.it
“The best way to predict the future is to invent it.”The quote above is from Alan Kay, the pioneering computer scientist who is credited with developing the graphical user interface and object-oriented programming.
Cristin Grogan's insight:

Some of today's most popular brand's discuss how they leverage real-time social media to build their brands and promote their products.  Additionally, those who rely on real time marketing, captilizing on emerging new business models and successfully innovate will be the brands of the future.

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Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community

Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

"Dove has partnered with Indiblogger, an Indian bloggers community to involve bloggers and start conversations about the new product, through a blogging contest entitled ‘Beautiful Ends to your Beautiful Braids’!"

Cristin Grogan's insight:

To introduce a new shampoo, Dove partnered with Indiblogger, an Indian bloggers community, to introduce a new shampoo.  Facebook was folded into the campaign as well, by driving the blogging community to the Dove page for an additional contest and ways to share the Dove brand by sending friendship messages to those in their network.  This case study shows how powerful creative bloggers can be in selling and marketing a product.

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Dove® Takes Over Social Media Giving American Women The Power To Pay the Positive Beauty Messaging Forward

ENGLEWOOD CLIFFS, N.J., March 8, 2013 /PRNewswire/ -- 33 million women made over advertising that highlighted...
Cristin Grogan's insight:

In it's second year, the 'Dove Ad Makeover' campaign allows users to target ads that negatively affect self-esteem in the social media ecosystem, allowing users instead to propel positve beauty messages to be seen by as many women as possible in the social sphere.  Last year 33 million women joined Dove's first Ad Makeover, which not only helped to spread the positive message, but enhanced Dove's branding and placement within the social media realm.

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Nars Tests Pinterest's Selling Potential

Nars Tests Pinterest's Selling Potential | BEAUTY + SOCIAL MEDIA | Scoop.it
Nars' is running an experiment to see if Pinterest can drive meaningful sales.
Cristin Grogan's insight:

In the first endeavor of it's kind, NARS is choosing to debut it's Satin Lip Collection by making it available for purchase only by clicking on product images pinned to boards on Pinterest, testing to see if Pinterest can truly generate meaningful sales.

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Generate Business Leads with Social Media Savvy | Business 2 Community

Generate Business Leads with Social Media Savvy | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Great article on using Twitter to generate new business leads! So many ways to use this in the beauty and cosmetics ndustry!!!

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY

Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY | BEAUTY + SOCIAL MEDIA | Scoop.it

Hello Kitty Cosmetics, Sephora and Pinterest team up in a social media promotional campaign which looks to engage it's users by encouraging them to upload 'Pinspiration' pictures and use hashtags.

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What drives activity on Pinterest?

Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.
Cristin Grogan's insight:

There's a lot more to Pinterest than just pinning...Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity.  Among the interesting results: Pinterest users use verbs, female users have more re-pins, and men typically have more followers than women.  Interesting information to consider when considering or optimizing your pre-existing Pinterest for your social media strategy.

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Lucia's curator insight, April 4, 4:08 PM

Is great to know what drives people to pin for marketing purposes.

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Lady de Cosmetic Announces “Share & Score” 25% Discount Facebook Contest

Los Angeles, CA (PRWEB) April 01, 2013 Lady de Cosmetic, the online makeup retailer widely known for their vast inventory of quality cosmetics products at discount prices, has launched a new contest on their Facebook page, designed to bring more...
Cristin Grogan's insight:

Sure, Lady de Cosmetic, is widely known for their vast inventory of cosmetics products at discount prices...But perhaps more interesting is their great use of Facebook strategy which includes offering incentives to fans who share their pages with friends. 

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Pinterest debuts style makeover with fresh new look, tighter backend

Pinterest debuts style makeover with fresh new look, tighter backend | BEAUTY + SOCIAL MEDIA | Scoop.it
Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.
Cristin Grogan's insight:

With the recent introduction of Pinterest Analytics, the Pinterest team cleans up the social platform revamping it's look and making a few changes to enhance the user experience by making it easier for users to pin and navigate.

 

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Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub | BEAUTY + SOCIAL MEDIA | Scoop.it

"Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion..."

Cristin Grogan's insight:

 Beauty.com, a division of drugstore.com, has partnered with Mass Relevance, a leader in social curation and integration, by recently launching a campaign entitled "Front Row at Fashion Week".  Behind the scenes, Mass Relevance's social engagement platform discovered, filters and displays the real-time conversations that drive the social hub experience.  At the front, users are able to get an exclusive and unique view into fashion week by integrating all social platforms into once place.  They were able to turn a live event into an online, social experience for fans and customers, something that will continue to grow in online popularity as social media integration continues to grow.

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Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch

Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch | BEAUTY + SOCIAL MEDIA | Scoop.it
Pinterest Web Analytics, the site's traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day -- for now, it's free with "no plans to charge,"...
Cristin Grogan's insight:

An exciting announcement from Pinterest today, as the social media platformed, debuted it's Pinterest Web Analytics tool that will measure traffic, see which pins resonate better with audiences and, as a result, could increase the chance for the social network to generate revenues.  While there have been resources that have provided similar metrics on Pinterest, the platform hopes to see it's own analytics tool become more trust worthy than those sometimes unrealiable 3rd party applications.

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Pinterest beauty fans spend more than Facebook users - Times LIVE

Pinterest beauty fans spend more than Facebook users - Times LIVE | BEAUTY + SOCIAL MEDIA | Scoop.it

Julie Bornstein, head of digital for Sephora, reveals to tech blog Venture Beat that "Pinterest users who shop at Sephora spend 15 times more on its products than the brand's Facebook followers."

Cristin Grogan's insight:

While social media experts still determine what role Pinterest plays in social commerce, Sephora finds that Pinterest users spend 15 times more than their Facbook users.  The reason behind it?  Facebook is better suited as a customer service tool, while Pinterest is a platform for collecting and acquiring items, influencing customer purchasing habits.

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Venus Evans-Winters's comment, March 5, 2013 5:35 PM
I believe it. I had to step back from pinterest, because I found myself wanting to be more trendy.
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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile

How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest becomes the prime example of how to incorporate a mobile social media marketing strategy that drives stronger traffic and ROI.

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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

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How Sephora Used Facebook to 'Thrill' Its Fan Base

How Sephora Used Facebook to 'Thrill' Its Fan Base | BEAUTY + SOCIAL MEDIA | Scoop.it

Sephora's 15 Days of Beauty Thrills led to increased engagement on all social channels and the website. Here's how the beauty superstore pulled it off!

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