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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

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Building a Product Around Online Interaction

Building a Product Around Online Interaction | BEAUTY + SOCIAL MEDIA | Scoop.it
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
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Beauty Social Media Know-How- Use It To Your Advantage

Beauty Social Media Know-How- Use It To Your Advantage | BEAUTY + SOCIAL MEDIA | Scoop.it

YouBeauty, the first website to exclusively explore the link between health and beauty, discusses their social media successes and how smaller businesses in the beauty industry can use social media to their advantage.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND

Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND | BEAUTY + SOCIAL MEDIA | Scoop.it

The men's cosmetics category continues to grow as more males begin to add  personal grooming into their daily routines.

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Over 50s Spend More Than Young Women on Online Beauty Purchases

Over 50s Spend More Than Young Women on Online Beauty Purchases | BEAUTY + SOCIAL MEDIA | Scoop.it

In Britain, beauty sales grew more than 210% among 'Silver Surfers', adults aged 50-80.

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Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY

Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY | BEAUTY + SOCIAL MEDIA | Scoop.it

Hello Kitty Cosmetics, Sephora and Pinterest team up in a social media promotional campaign which looks to engage it's users by encouraging them to upload 'Pinspiration' pictures and use hashtags.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

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60% of US Online Shoppers Buy Beauty Products Online | A.T. Kearney

Beauty companies can't avoid 'The Beast' of e-commerce any longer, as online sales reach $3 billion, and a penetration of 5% of the category - a figure too big to sacrifice.

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