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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online | BEAUTY + SOCIAL MEDIA | Scoop.it
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
Cristin Grogan's insight:

In new research published by Piper Jaffray, social media is becoming increasingly LESS important to teens. Additionally, it's important to notice that while many teens agree that social media has "an impact on their purchasing behavior" (53% of female teens and 52% of male teens), "teens prefer to shop in-store rather than online" (78% vs. 17% in case of female teens and 75% vs. 19% in case of males).

 

This could be due to the fact shopping for teens is often a social activity and a way to spend leisurely time with friends outside of the house and away from parents - they prefer the experience as opposed to the activity.  The article goes on to explore various trends in the mobile shopping world, as well as fashion, food/restaurants, video games as well as beauty and personal care where teens are increasing the amount of spending they are doing in this sector.

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Erin Nelson's curator insight, February 8, 2014 12:26 PM
Interesting article regarding Gen Z's preference to shop in-store rather than online. Retailers will need to raise their "experience innovation" game in order to attract this next wave of shoppers.
Ana Hazeu's curator insight, February 9, 2014 6:50 AM

Even though technology is becoming a priority in our daily lives, teens still prefer to shop "the old way", in-store.

However, they do shop a lote online as well, and for that,  Amazon is still the web leader by very far. In my opinion that's because of the variaty and reliability the shop has, and the lack of a physical store.

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African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile

African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Market research indicates that Hispanic and African-American consumers outplace the total population in various mobile shopping behaviors including using mobile devices to read product reviews, locate retailers and store shopping lists.

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How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile

How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest becomes the prime example of how to incorporate a mobile social media marketing strategy that drives stronger traffic and ROI.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce | BEAUTY + SOCIAL MEDIA | Scoop.it

Cosmetics companies are a shining example of how social media is done right!

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The Future of Social Media is Engagement | iMediaConnection.com

The Future of Social Media is Engagement | iMediaConnection.com | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of engaging your social media followers to build your brand...and your sales!

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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

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Does a Cleaning-Equipment Company Belong on Pinterest?

Does a Cleaning-Equipment Company Belong on Pinterest? | BEAUTY + SOCIAL MEDIA | Scoop.it

What can the beauty industry learn about Pinterest from a Cleaning-Equipment Company...?

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Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer

Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer | BEAUTY + SOCIAL MEDIA | Scoop.it
Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.
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L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital

L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
Cristin Grogan's insight:

The prestigious L2 Digital IQ Index has named L'Oreal Paris, Aveda and Redken 'Genius' hair care brands for their command and use of the digital and social space.

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

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L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal develops and shares it's online and digital media practices as they prepare for a future where more than half of it's sales will come from BRIC and other emerging markets.

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What’s the goal of mobile marketing? - Luxury Daily - Columns

What’s the goal of mobile marketing? - Luxury Daily - Columns | BEAUTY + SOCIAL MEDIA | Scoop.it

The cell phone's role is changing as mobile social media and marketing continues to gain ground.  So really, what can we expect to achieve with mobile marketing?

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Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile

Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest finally gets an official app...Could it's mobile marketing abilities be better than Facebook's?

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Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile

Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Louboutin goes mobile as it creates it's first iPhone app which lets consumers watch video, share images via Facebook and Twitter and allows consumers brows it's current collection's offerings.  

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