As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
SIGN UP
Attract your communities of interest by sharing ideas that matter
80
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by
Cristin Grogan
Scoop.it Score
80
Visitors
Loading...
Updated
May 20
Created
May 16, 2012
Created by
Scoops
144
Reactions
254
Edit Tag
Follow
 Your new post is loading...
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
