BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

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