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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Urban Decay does u-turn on Chinese expansion

Urban Decay retracts statements regarding their expansion into China citing their need to "remain true to core principles."

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

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L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal develops and shares it's online and digital media practices as they prepare for a future where more than half of it's sales will come from BRIC and other emerging markets.

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