BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Shiseido Americas Corp: Responsive design site increased smartphone conversions 54pc...

Shiseido Americas Corp: Responsive design site increased smartphone conversions 54pc... | BEAUTY + SOCIAL MEDIA | Scoop.it

A Shiseido Americas Corp. executive at the eTail West conference said that by deploying a site built with responsive design, its beauty brand Nars increased smartphone check-out conversions by 54 percent.

Cristin Grogan's insight:

After NARS Cosmetics revamped their websites to include mobile responsive design, they increased smartphone conversions by 54 percent and tablets 24 percent. a In addition to the 54 percent increase in smartphones, check-out conversions from a tablet increased 24 percent as a result of the site launch.

In designing the responsive site, Nars goals were to "clean up the amount of content and help consumers discover products while still keeping the Nars branding".

 

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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

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Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

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Does Social Media Make All Creative Agencies PR Agencies? - Forbes

Does Social Media Make All Creative Agencies PR Agencies? - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it

Here's what the winners of the 2012 Cannes Lions International Creativity Festival can teach you about creating a winning social media strategy for your beauty brand!

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Why Social Media Policies Make Good Business Sense - Featured Article - Workforce

Why Social Media Policies Make Good Business Sense - Featured Article - Workforce | BEAUTY + SOCIAL MEDIA | Scoop.it

Adopting a social media policy is one way to to help your beauty brand define how employees engage in the social media world and what they talk about.

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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Urban Decay does u-turn on Chinese expansion

Urban Decay retracts statements regarding their expansion into China citing their need to "remain true to core principles."

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile

How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest becomes the prime example of how to incorporate a mobile social media marketing strategy that drives stronger traffic and ROI.

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NYX Cosmetics To Participate In Cosmoprof North America Las Vegas

Check it out! NYX Cosmetics heads to Cosmoprof in Las Vegas, as the brand continues to stake it's ground as a leader in the beauty industry!

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Generate Business Leads with Social Media Savvy | Business 2 Community

Generate Business Leads with Social Media Savvy | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Great article on using Twitter to generate new business leads! So many ways to use this in the beauty and cosmetics ndustry!!!

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

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Ethnic cosmetics market is doing well despite recession, says market researcher

Ethnic cosmetics market is doing well despite recession, says market researcher | BEAUTY + SOCIAL MEDIA | Scoop.it

The market for cosmetic products aimed at consumers of ethnic origin is fast growing as figures reveal it rose to $3 billion in 2011.

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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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How Sephora Used Facebook to 'Thrill' Its Fan Base

How Sephora Used Facebook to 'Thrill' Its Fan Base | BEAUTY + SOCIAL MEDIA | Scoop.it

Sephora's 15 Days of Beauty Thrills led to increased engagement on all social channels and the website. Here's how the beauty superstore pulled it off!

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Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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