BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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NYX Cosmetics To Participate In Cosmoprof North America Las Vegas

Check it out! NYX Cosmetics heads to Cosmoprof in Las Vegas, as the brand continues to stake it's ground as a leader in the beauty industry!

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Why Social Media Policies Make Good Business Sense - Featured Article - Workforce

Why Social Media Policies Make Good Business Sense - Featured Article - Workforce | BEAUTY + SOCIAL MEDIA | Scoop.it

Adopting a social media policy is one way to to help your beauty brand define how employees engage in the social media world and what they talk about.

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Luxe Brands Register for Domain Names

Luxe Brands Register for Domain Names | BEAUTY + SOCIAL MEDIA | Scoop.it

L’Oréal, Chanel, Richemont and Coach are among the companies that have applied for new Internet domain name endings, applying to register domains including .loreal; .chanel; .chloe, and .coach, which would sit alongside established domains such as .com and .org. - The Daily Beauty Brief Scoop.it page


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Building a Product Around Online Interaction

Building a Product Around Online Interaction | BEAUTY + SOCIAL MEDIA | Scoop.it
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
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Beauty and Hotel Brands Excel in Digital Marketing Strategies in Emerging Markets - Luxury Daily

Beauty and Hotel Brands Excel in Digital Marketing Strategies in Emerging Markets - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

As BRI markets (Brazil, Russia, and India respectively) are forecasted to make up 20% of the luxury market by 2015, Estee Lauder, L'Occitane and Lancome explore successful steps in branding themselves in emerging markets.

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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

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Ethnic cosmetics market is doing well despite recession, says market researcher

Ethnic cosmetics market is doing well despite recession, says market researcher | BEAUTY + SOCIAL MEDIA | Scoop.it

The market for cosmetic products aimed at consumers of ethnic origin is fast growing as figures reveal it rose to $3 billion in 2011.

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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

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Reckoning with the BRIC markets | Market Watch

Reckoning with the BRIC markets | Market Watch | BEAUTY + SOCIAL MEDIA | Scoop.it

As the big headliners for economic growth lose their appeal, the search for new stars has begun, specifically in the BRIC markets (Brazil, Russia, India, and China) which have thus far shown newfound, yet strong growth, in the cosmetics and beauty categories.

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Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet

Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands look toward YouTube as 'an ecommerce option that drives traffic right back to its online store'.  Check out how Dolce & Gabbana completley overhauls their YouTube page in order to encourage customers to get in the shopping mood!

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