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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations

Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations | BEAUTY + SOCIAL MEDIA | Scoop.it
Nathan Stoll's grandmother was an Avon lady. Now he wants to reimagine that role for the social media age.
Cristin Grogan's insight:

The beauty industry has always counted on word-of-mouth endorsements and personal recommendations ever since the door-to-door Avon days.  Have things changed?  Certainly not, says one entrepreneur, who has created an entire business around recommendations for certain products.  This is a perfect example of how recommendation and endorsements are still the keys to selling a product.  The thing that's changed is the environment that these conversations are happening: in the digital and social spaces.

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American beauty: Cosmetics mogul Josie Maran on why green is gorgeous

American beauty: Cosmetics mogul Josie Maran on why green is gorgeous | BEAUTY + SOCIAL MEDIA | Scoop.it

Josie Maran, one of the largest proponents of the green cosmetics movement, talks about her beauty and skincare line and the power of natural products.

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Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

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What’s the goal of mobile marketing? - Luxury Daily - Columns

What’s the goal of mobile marketing? - Luxury Daily - Columns | BEAUTY + SOCIAL MEDIA | Scoop.it

The cell phone's role is changing as mobile social media and marketing continues to gain ground.  So really, what can we expect to achieve with mobile marketing?

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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

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Using YouTube to Generate Sales - Luxury Daily - Internet

Using YouTube to Generate Sales - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

YouTube doesn't have 'shopping-cart' capabilities just yet.  So how are Fendi, Burberry, and other luxury brands driving sales on their YouTube pages?

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Beauty and Hotel Brands Excel in Digital Marketing Strategies in Emerging Markets - Luxury Daily

Beauty and Hotel Brands Excel in Digital Marketing Strategies in Emerging Markets - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

As BRI markets (Brazil, Russia, and India respectively) are forecasted to make up 20% of the luxury market by 2015, Estee Lauder, L'Occitane and Lancome explore successful steps in branding themselves in emerging markets.

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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

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African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile

African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Market research indicates that Hispanic and African-American consumers outplace the total population in various mobile shopping behaviors including using mobile devices to read product reviews, locate retailers and store shopping lists.

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Swarovski polishes social media efforts via Web series - Luxury Daily - Internet

Swarovski polishes social media efforts via Web series - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

"By connecting with younger consumers and gaining visibility through popular culture, consumers will remember a brand when they have the means to buy products later in life." 

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Is social video the new commercial? - Luxury Daily

Is social video the new commercial? - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands push social video instead of traditional TV commercials, as a way to engage with their audiences, spread brand awareness, and target their ideal consumers.

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Globalization of Pinterest signals power as sales tool - Luxury Daily

Globalization of Pinterest signals power as sales tool - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Brands utilize Pinterest to drive consumers to engage with more of their social media channels and drive sales by using it as a 'digital showroom'.

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Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet

Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands look toward YouTube as 'an ecommerce option that drives traffic right back to its online store'.  Check out how Dolce & Gabbana completley overhauls their YouTube page in order to encourage customers to get in the shopping mood!

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