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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

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Nail Polish is the New Lipstick Effect - Euromonitor

Nail Polish is the New Lipstick Effect - Euromonitor | BEAUTY + SOCIAL MEDIA | Scoop.it

Euromonitor's Head of Global Personal Care and Beauty Research, Irina Babalova, explores the fast growing nail polish category and forecasts the future for premium brands.

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

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