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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Target deploys prolific group of social-media gurus to win over consumers

Target deploys prolific group of social-media gurus to win over consumers | BEAUTY + SOCIAL MEDIA | Scoop.it
In early February, several high-powered consultants arrived at Target Corp
Cristin Grogan's insight:

Super retailer, Target, adds bloggers and social media gurus as a new powerful asset to their digital and social marketing efforts.  As these beauty bloggers become sounding boards for Target executives, they also become powerful brand ambassadors, already having the ear of thier respective large, captive audiences.  Using famed bloggers, tastemakers and influencers enables brands to reap the benefits of leveraging that large captive audience, also happening to be Target's demographic, who are ready and willing to purchase based on what these beauty, fashion and lifestyle bloggers say.

 

I always recommend that growing beauty, cosmetic, fashion and luxury brands incorporate bloggers into their social media marketing strategy.  It's a great way to grow your brand and initiate buzz about your products.

 

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Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub | BEAUTY + SOCIAL MEDIA | Scoop.it

"Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion..."

Cristin Grogan's insight:

 Beauty.com, a division of drugstore.com, has partnered with Mass Relevance, a leader in social curation and integration, by recently launching a campaign entitled "Front Row at Fashion Week".  Behind the scenes, Mass Relevance's social engagement platform discovered, filters and displays the real-time conversations that drive the social hub experience.  At the front, users are able to get an exclusive and unique view into fashion week by integrating all social platforms into once place.  They were able to turn a live event into an online, social experience for fans and customers, something that will continue to grow in online popularity as social media integration continues to grow.

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Dove® Takes Over Social Media Giving American Women The Power To Pay the Positive Beauty Messaging Forward

ENGLEWOOD CLIFFS, N.J., March 8, 2013 /PRNewswire/ -- 33 million women made over advertising that highlighted...
Cristin Grogan's insight:

In it's second year, the 'Dove Ad Makeover' campaign allows users to target ads that negatively affect self-esteem in the social media ecosystem, allowing users instead to propel positve beauty messages to be seen by as many women as possible in the social sphere.  Last year 33 million women joined Dove's first Ad Makeover, which not only helped to spread the positive message, but enhanced Dove's branding and placement within the social media realm.

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How The Most Successful Brands Take A Peek Into The Future

How The Most Successful Brands Take A Peek Into The Future | BEAUTY + SOCIAL MEDIA | Scoop.it
“The best way to predict the future is to invent it.”The quote above is from Alan Kay, the pioneering computer scientist who is credited with developing the graphical user interface and object-oriented programming.
Cristin Grogan's insight:

Some of today's most popular brand's discuss how they leverage real-time social media to build their brands and promote their products.  Additionally, those who rely on real time marketing, captilizing on emerging new business models and successfully innovate will be the brands of the future.

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Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community

Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

"Dove has partnered with Indiblogger, an Indian bloggers community to involve bloggers and start conversations about the new product, through a blogging contest entitled ‘Beautiful Ends to your Beautiful Braids’!"

Cristin Grogan's insight:

To introduce a new shampoo, Dove partnered with Indiblogger, an Indian bloggers community, to introduce a new shampoo.  Facebook was folded into the campaign as well, by driving the blogging community to the Dove page for an additional contest and ways to share the Dove brand by sending friendship messages to those in their network.  This case study shows how powerful creative bloggers can be in selling and marketing a product.

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Why Makeup Companies Love Social Media | The Atlantic

Why Makeup Companies Love Social Media | The Atlantic | BEAUTY + SOCIAL MEDIA | Scoop.it

The interesting role of cosmetics in the visual world of social media.

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