BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia | BEAUTY + SOCIAL MEDIA | Scoop.it

As overseas brand expansion continues to be a major focus of cosmetics brands, especially in Asia, Reuters compiles a special report on building successful brand strategies...

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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal develops and shares it's online and digital media practices as they prepare for a future where more than half of it's sales will come from BRIC and other emerging markets.

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