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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations

Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations | BEAUTY + SOCIAL MEDIA | Scoop.it
Nathan Stoll's grandmother was an Avon lady. Now he wants to reimagine that role for the social media age.
Cristin Grogan's insight:

The beauty industry has always counted on word-of-mouth endorsements and personal recommendations ever since the door-to-door Avon days.  Have things changed?  Certainly not, says one entrepreneur, who has created an entire business around recommendations for certain products.  This is a perfect example of how recommendation and endorsements are still the keys to selling a product.  The thing that's changed is the environment that these conversations are happening: in the digital and social spaces.

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American beauty: Cosmetics mogul Josie Maran on why green is gorgeous

American beauty: Cosmetics mogul Josie Maran on why green is gorgeous | BEAUTY + SOCIAL MEDIA | Scoop.it

Josie Maran, one of the largest proponents of the green cosmetics movement, talks about her beauty and skincare line and the power of natural products.

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