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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile

How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest becomes the prime example of how to incorporate a mobile social media marketing strategy that drives stronger traffic and ROI.

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NYX Cosmetics To Participate In Cosmoprof North America Las Vegas

Check it out! NYX Cosmetics heads to Cosmoprof in Las Vegas, as the brand continues to stake it's ground as a leader in the beauty industry!

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Generate Business Leads with Social Media Savvy | Business 2 Community

Generate Business Leads with Social Media Savvy | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Great article on using Twitter to generate new business leads! So many ways to use this in the beauty and cosmetics ndustry!!!

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Does Social Media Make All Creative Agencies PR Agencies? - Forbes

Does Social Media Make All Creative Agencies PR Agencies? - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it

Here's what the winners of the 2012 Cannes Lions International Creativity Festival can teach you about creating a winning social media strategy for your beauty brand!

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Over 50s Spend More Than Young Women on Online Beauty Purchases

Over 50s Spend More Than Young Women on Online Beauty Purchases | BEAUTY + SOCIAL MEDIA | Scoop.it

In Britain, beauty sales grew more than 210% among 'Silver Surfers', adults aged 50-80.

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How Sephora Used Facebook to 'Thrill' Its Fan Base

How Sephora Used Facebook to 'Thrill' Its Fan Base | BEAUTY + SOCIAL MEDIA | Scoop.it

Sephora's 15 Days of Beauty Thrills led to increased engagement on all social channels and the website. Here's how the beauty superstore pulled it off!

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Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY

Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY | BEAUTY + SOCIAL MEDIA | Scoop.it

Hello Kitty Cosmetics, Sephora and Pinterest team up in a social media promotional campaign which looks to engage it's users by encouraging them to upload 'Pinspiration' pictures and use hashtags.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce | BEAUTY + SOCIAL MEDIA | Scoop.it

Cosmetics companies are a shining example of how social media is done right!

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

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Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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Luxe Brands Register for Domain Names

Luxe Brands Register for Domain Names | BEAUTY + SOCIAL MEDIA | Scoop.it

L’Oréal, Chanel, Richemont and Coach are among the companies that have applied for new Internet domain name endings, applying to register domains including .loreal; .chanel; .chloe, and .coach, which would sit alongside established domains such as .com and .org. - The Daily Beauty Brief Scoop.it page


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L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook

L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Has the Facebook Timeline impacted the Facebook IQ for beauty and prestige brands? Plus the top 10 Facebook Brand Pages you can learn from in the cosmetics, luxury, prestige and beauty industries.

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