BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Allure Announces First-Ever Beauty Blogger Awards Winner

Allure Announces First-Ever Beauty Blogger Awards Winner | BEAUTY + SOCIAL MEDIA | Scoop.it

Magazines continue to connect with beauty bloggers, allowing them to capitalize on the blog's size, influence and engagement over the $56 billion beauty business.

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Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design

Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design | BEAUTY + SOCIAL MEDIA | Scoop.it

Mintel research reveals that consumers are more likely to engage with a brand if they get something in return.  "Some 14 percent of consumers claim they are more likely to buy a product or service "if I see my friends have positively commented or 'liked' it on social networks", according to the study.  

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