BEAUTY + SOCIAL M...
Follow
Find tag "ecommerce"
1.1K views | +0 today
BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
Your new post is loading...
Your new post is loading...
Scooped by Cristin Grogan
Scoop.it!

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Generate Business Leads with Social Media Savvy | Business 2 Community

Generate Business Leads with Social Media Savvy | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Great article on using Twitter to generate new business leads! So many ways to use this in the beauty and cosmetics ndustry!!!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND

Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND | BEAUTY + SOCIAL MEDIA | Scoop.it

The men's cosmetics category continues to grow as more males begin to add  personal grooming into their daily routines.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

How Sephora Used Facebook to 'Thrill' Its Fan Base

How Sephora Used Facebook to 'Thrill' Its Fan Base | BEAUTY + SOCIAL MEDIA | Scoop.it

Sephora's 15 Days of Beauty Thrills led to increased engagement on all social channels and the website. Here's how the beauty superstore pulled it off!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

The finance of Facebook

The finance of Facebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Sure, the selling of Facebook stock is old news, but the debate on the ROI of advertising on Facebook still continues with an air of uncertainty...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia | BEAUTY + SOCIAL MEDIA | Scoop.it

As overseas brand expansion continues to be a major focus of cosmetics brands, especially in Asia, Reuters compiles a special report on building successful brand strategies...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal develops and shares it's online and digital media practices as they prepare for a future where more than half of it's sales will come from BRIC and other emerging markets.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Beauty manufacturers need to embrace the internet to boost eCommerce sales

Beauty manufacturers need to embrace the internet to boost eCommerce sales | BEAUTY + SOCIAL MEDIA | Scoop.it

As more consumers use online methods to resesarch and purchase beauty products, the door of opportunity opens for manufacturers to increase their eCommerce Sales.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Black Box Social Media Releases Pinterest Tips for Marketers

Black Box Social Media Releases Pinterest Tips for Marketers | BEAUTY + SOCIAL MEDIA | Scoop.it

Curt Maly, the Co-Founder of Black Box Social Media LLC, shares his tips on how marketers can use Pinterest for business purposes! 

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Over 50s Spend More Than Young Women on Online Beauty Purchases

Over 50s Spend More Than Young Women on Online Beauty Purchases | BEAUTY + SOCIAL MEDIA | Scoop.it

In Britain, beauty sales grew more than 210% among 'Silver Surfers', adults aged 50-80.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

more...
No comment yet.
Rescooped by Cristin Grogan from The Daily Beauty Brief
Scoop.it!

Luxe Brands Register for Domain Names

Luxe Brands Register for Domain Names | BEAUTY + SOCIAL MEDIA | Scoop.it

L’Oréal, Chanel, Richemont and Coach are among the companies that have applied for new Internet domain name endings, applying to register domains including .loreal; .chanel; .chloe, and .coach, which would sit alongside established domains such as .com and .org. - The Daily Beauty Brief Scoop.it page


Via sheenadeanne
more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson

Dermablend's 'Go Beyond the Cover' YouTube video featuring 'Zombie Boy', Rick Genes,  leads Dermablend to announce him as their new spokesperson.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce | BEAUTY + SOCIAL MEDIA | Scoop.it

Cosmetics companies are a shining example of how social media is done right!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

What’s the goal of mobile marketing? - Luxury Daily - Columns

What’s the goal of mobile marketing? - Luxury Daily - Columns | BEAUTY + SOCIAL MEDIA | Scoop.it

The cell phone's role is changing as mobile social media and marketing continues to gain ground.  So really, what can we expect to achieve with mobile marketing?

more...
No comment yet.