BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community

Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

"Dove has partnered with Indiblogger, an Indian bloggers community to involve bloggers and start conversations about the new product, through a blogging contest entitled ‘Beautiful Ends to your Beautiful Braids’!"

Cristin Grogan's insight:

To introduce a new shampoo, Dove partnered with Indiblogger, an Indian bloggers community, to introduce a new shampoo.  Facebook was folded into the campaign as well, by driving the blogging community to the Dove page for an additional contest and ways to share the Dove brand by sending friendship messages to those in their network.  This case study shows how powerful creative bloggers can be in selling and marketing a product.

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The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

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Dove® Takes Over Social Media Giving American Women The Power To Pay the Positive Beauty Messaging Forward

ENGLEWOOD CLIFFS, N.J., March 8, 2013 /PRNewswire/ -- 33 million women made over advertising that highlighted...
Cristin Grogan's insight:

In it's second year, the 'Dove Ad Makeover' campaign allows users to target ads that negatively affect self-esteem in the social media ecosystem, allowing users instead to propel positve beauty messages to be seen by as many women as possible in the social sphere.  Last year 33 million women joined Dove's first Ad Makeover, which not only helped to spread the positive message, but enhanced Dove's branding and placement within the social media realm.

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Dove bids to banish negative Facebook ads | News | Marketing Week

Dove bids to banish negative Facebook ads | News | Marketing Week | BEAUTY + SOCIAL MEDIA | Scoop.it

Dove launches Facebook app that replaces negative body image ads with it's own 'real beauty' ads in it's continuing crusade to encourage positive body image.

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