BEAUTY + SOCIAL M...
Follow
Find tag "digital"
1.0K views | +0 today
BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
Your new post is loading...
Scooped by Cristin Grogan
Scoop.it!

Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch

Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch | BEAUTY + SOCIAL MEDIA | Scoop.it
Pinterest Web Analytics, the site's traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day -- for now, it's free with "no plans to charge,"...
Cristin Grogan's insight:

An exciting announcement from Pinterest today, as the social media platformed, debuted it's Pinterest Web Analytics tool that will measure traffic, see which pins resonate better with audiences and, as a result, could increase the chance for the social network to generate revenues.  While there have been resources that have provided similar metrics on Pinterest, the platform hopes to see it's own analytics tool become more trust worthy than those sometimes unrealiable 3rd party applications.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital

L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
Cristin Grogan's insight:

The prestigious L2 Digital IQ Index has named L'Oreal Paris, Aveda and Redken 'Genius' hair care brands for their command and use of the digital and social space.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

more...
No comment yet.