BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Does Social Media Make All Creative Agencies PR Agencies? - Forbes

Does Social Media Make All Creative Agencies PR Agencies? - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it

Here's what the winners of the 2012 Cannes Lions International Creativity Festival can teach you about creating a winning social media strategy for your beauty brand!

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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

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