BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

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How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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Swarovski polishes social media efforts via Web series - Luxury Daily - Internet

Swarovski polishes social media efforts via Web series - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

"By connecting with younger consumers and gaining visibility through popular culture, consumers will remember a brand when they have the means to buy products later in life." 

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Beauty manufacturers need to embrace the internet to boost eCommerce sales

Beauty manufacturers need to embrace the internet to boost eCommerce sales | BEAUTY + SOCIAL MEDIA | Scoop.it

As more consumers use online methods to resesarch and purchase beauty products, the door of opportunity opens for manufacturers to increase their eCommerce Sales.

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Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

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Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design

Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design | BEAUTY + SOCIAL MEDIA | Scoop.it

Mintel research reveals that consumers are more likely to engage with a brand if they get something in return.  "Some 14 percent of consumers claim they are more likely to buy a product or service "if I see my friends have positively commented or 'liked' it on social networks", according to the study.  

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

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CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce | BEAUTY + SOCIAL MEDIA | Scoop.it

Cosmetics companies are a shining example of how social media is done right!

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What’s the goal of mobile marketing? - Luxury Daily - Columns

What’s the goal of mobile marketing? - Luxury Daily - Columns | BEAUTY + SOCIAL MEDIA | Scoop.it

The cell phone's role is changing as mobile social media and marketing continues to gain ground.  So really, what can we expect to achieve with mobile marketing?

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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