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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Urban Decay does u-turn on Chinese expansion

Urban Decay retracts statements regarding their expansion into China citing their need to "remain true to core principles."

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Over 50s Spend More Than Young Women on Online Beauty Purchases

Over 50s Spend More Than Young Women on Online Beauty Purchases | BEAUTY + SOCIAL MEDIA | Scoop.it

In Britain, beauty sales grew more than 210% among 'Silver Surfers', adults aged 50-80.

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5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

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Marketing Revlon Like Marketing Coca-Cola | Marketing | News | Financial Post

Marketing Revlon Like Marketing Coca-Cola | Marketing | News | Financial Post | BEAUTY + SOCIAL MEDIA | Scoop.it

Julia Goldin, Global Chief Marketing Officer at Revlon, explains the importance of creating desire, having hunger and passion to win, and the importance of discerning what your customers think they want and what they actually want.

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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Beauty manufacturers need to embrace the internet to boost eCommerce sales

Beauty manufacturers need to embrace the internet to boost eCommerce sales | BEAUTY + SOCIAL MEDIA | Scoop.it

As more consumers use online methods to resesarch and purchase beauty products, the door of opportunity opens for manufacturers to increase their eCommerce Sales.

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