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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet

Neiman Marcus, Armani incentivize purchase via chat - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

How Armani and Neiman Marcus used beauty chats to encourage consumers to purchase products!

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Swarovski polishes social media efforts via Web series - Luxury Daily - Internet

Swarovski polishes social media efforts via Web series - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

"By connecting with younger consumers and gaining visibility through popular culture, consumers will remember a brand when they have the means to buy products later in life." 

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Should the Success of Social Media Really Be Determined by ROI? | Cristin Grogan

Should the Success of Social Media Really Be Determined by ROI? | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

Should the success of social media be determined only by ROI? Don't make this mistake if you have a beauty business with a social media marketing strategy!

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