BEAUTY + SOCIAL MEDIA
1.1K views | +0 today
Follow
BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
Your new post is loading...
Your new post is loading...
Scooped by Cristin Grogan
Scoop.it!

Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Why Social Media Policies Make Good Business Sense - Featured Article - Workforce

Why Social Media Policies Make Good Business Sense - Featured Article - Workforce | BEAUTY + SOCIAL MEDIA | Scoop.it

Adopting a social media policy is one way to to help your beauty brand define how employees engage in the social media world and what they talk about.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook

L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Has the Facebook Timeline impacted the Facebook IQ for beauty and prestige brands? Plus the top 10 Facebook Brand Pages you can learn from in the cosmetics, luxury, prestige and beauty industries.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Beauty manufacturers need to embrace the internet to boost eCommerce sales

Beauty manufacturers need to embrace the internet to boost eCommerce sales | BEAUTY + SOCIAL MEDIA | Scoop.it

As more consumers use online methods to resesarch and purchase beauty products, the door of opportunity opens for manufacturers to increase their eCommerce Sales.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

L’Oréal USA ramps up social media presence to offer women personalized beauty solutions

L’Oréal USA ramps up social media presence to offer women personalized beauty solutions | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal USA teams up with Demand Media to create Youtube channel and beauty websites personalized for each consumer based on their specific needs.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design

Rewarding Consumer Engagement is Best Social Media Tactic says Mintel | Cosmetics Design | BEAUTY + SOCIAL MEDIA | Scoop.it

Mintel research reveals that consumers are more likely to engage with a brand if they get something in return.  "Some 14 percent of consumers claim they are more likely to buy a product or service "if I see my friends have positively commented or 'liked' it on social networks", according to the study.  

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn

L'Oreal gives makeup a makeover in China |Style |chinadaily.com.cn | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal seeks to understand the customer demand in China, and how women in the emerging market use cosmetics.

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia | BEAUTY + SOCIAL MEDIA | Scoop.it

As overseas brand expansion continues to be a major focus of cosmetics brands, especially in Asia, Reuters compiles a special report on building successful brand strategies...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential

Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential | BEAUTY + SOCIAL MEDIA | Scoop.it

Companies turn to social media and the web to inclue 'hip' words to help define trends and communicate with consumers.  This seems to be growing in importance as cosmetics and beauty companies try to capture the attention of the 'hip' and 'young' millenial...

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer

Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer | BEAUTY + SOCIAL MEDIA | Scoop.it
Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.
more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Dove bids to banish negative Facebook ads | News | Marketing Week

Dove bids to banish negative Facebook ads | News | Marketing Week | BEAUTY + SOCIAL MEDIA | Scoop.it

Dove launches Facebook app that replaces negative body image ads with it's own 'real beauty' ads in it's continuing crusade to encourage positive body image.

more...
No comment yet.