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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile

Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest finally gets an official app...Could it's mobile marketing abilities be better than Facebook's?

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Lady de Cosmetic Announces “Share & Score” 25% Discount Facebook Contest

Los Angeles, CA (PRWEB) April 01, 2013 Lady de Cosmetic, the online makeup retailer widely known for their vast inventory of quality cosmetics products at discount prices, has launched a new contest on their Facebook page, designed to bring more...
Cristin Grogan's insight:

Sure, Lady de Cosmetic, is widely known for their vast inventory of cosmetics products at discount prices...But perhaps more interesting is their great use of Facebook strategy which includes offering incentives to fans who share their pages with friends. 

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile

Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Louboutin goes mobile as it creates it's first iPhone app which lets consumers watch video, share images via Facebook and Twitter and allows consumers brows it's current collection's offerings.  

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