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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital

L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
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The prestigious L2 Digital IQ Index has named L'Oreal Paris, Aveda and Redken 'Genius' hair care brands for their command and use of the digital and social space.

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The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

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Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential

Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential | BEAUTY + SOCIAL MEDIA | Scoop.it

Companies turn to social media and the web to inclue 'hip' words to help define trends and communicate with consumers.  This seems to be growing in importance as cosmetics and beauty companies try to capture the attention of the 'hip' and 'young' millenial...

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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

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Does a Cleaning-Equipment Company Belong on Pinterest?

Does a Cleaning-Equipment Company Belong on Pinterest? | BEAUTY + SOCIAL MEDIA | Scoop.it

What can the beauty industry learn about Pinterest from a Cleaning-Equipment Company...?

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Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer

Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer | BEAUTY + SOCIAL MEDIA | Scoop.it
Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.
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Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY

Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY | BEAUTY + SOCIAL MEDIA | Scoop.it

Hello Kitty Cosmetics, Sephora and Pinterest team up in a social media promotional campaign which looks to engage it's users by encouraging them to upload 'Pinspiration' pictures and use hashtags.

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The finance of Facebook

The finance of Facebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Sure, the selling of Facebook stock is old news, but the debate on the ROI of advertising on Facebook still continues with an air of uncertainty...

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Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile

Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest finally gets an official app...Could it's mobile marketing abilities be better than Facebook's?

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