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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Social Outbound Engagement and the Beauty Industry | GCIMagazine.com

Social Outbound Engagement and the Beauty Industry | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Evergeen content alert! As more consumers include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue.

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Allure Announces First-Ever Beauty Blogger Awards Winner

Allure Announces First-Ever Beauty Blogger Awards Winner | BEAUTY + SOCIAL MEDIA | Scoop.it

Magazines continue to connect with beauty bloggers, allowing them to capitalize on the blog's size, influence and engagement over the $56 billion beauty business.

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Should the Success of Social Media Really Be Determined by ROI? | Cristin Grogan

Should the Success of Social Media Really Be Determined by ROI? | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

Should the success of social media be determined only by ROI? Don't make this mistake if you have a beauty business with a social media marketing strategy!

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Sleazy Social Media Moves | USA Today

Sleazy Social Media Moves | USA Today | BEAUTY + SOCIAL MEDIA | Scoop.it

The FTC begins investigating whether people really "like" products and companies online, or whether it's bribery!  Though it's tempting, stay far away from these social media mistakes...

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Celebrity Tweets Can Boost Brand Sales

Celebrity Tweets Can Boost Brand Sales | BEAUTY + SOCIAL MEDIA | Scoop.it
Social Media partners with celebrities to boost brand awareness and sell ads. Brands adopting these principles will may find the same benefits. Dont underestimate the power of a celebrity tweet!
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Using YouTube to Generate Sales - Luxury Daily - Internet

Using YouTube to Generate Sales - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

YouTube doesn't have 'shopping-cart' capabilities just yet.  So how are Fendi, Burberry, and other luxury brands driving sales on their YouTube pages?

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Weekly Beauty + Social Media Wrap-Up | CristinGrogan.com

Weekly Beauty + Social Media Wrap-Up | CristinGrogan.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Breaking down the biggest stories in social media and beauty from this past week!

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Why Makeup Companies Love Social Media | The Atlantic

Why Makeup Companies Love Social Media | The Atlantic | BEAUTY + SOCIAL MEDIA | Scoop.it

The interesting role of cosmetics in the visual world of social media.

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Invasion of the Beauty Bloggers - Los Angeles Arts - Public Spectacle

Invasion of the Beauty Bloggers - Los Angeles Arts - Public Spectacle | BEAUTY + SOCIAL MEDIA | Scoop.it

Beauty Blogging is serious business, especially for those whom attended Lucky Magazine's FABB event...

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Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile

Christian Louboutin shows collections, sketches in first app - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Louboutin goes mobile as it creates it's first iPhone app which lets consumers watch video, share images via Facebook and Twitter and allows consumers brows it's current collection's offerings.  

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Social media becoming key to communicate latest developments

Social media becoming key to communicate latest developments | BEAUTY + SOCIAL MEDIA | Scoop.it

Social media becomes a growing trend at expos and conferences, as bloggers use them to connect and communicate information from seminars and workshops.

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Social Commerce: From Hi to Buy | WWD

Social Commerce: From Hi to Buy | WWD | BEAUTY + SOCIAL MEDIA | Scoop.it

In the elimination of the middle man, companies look to bridge the gap between ecommerce and social media by allowing users to purchase products without ever having to leave their Facebook page.

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Dove bids to banish negative Facebook ads | News | Marketing Week

Dove bids to banish negative Facebook ads | News | Marketing Week | BEAUTY + SOCIAL MEDIA | Scoop.it

Dove launches Facebook app that replaces negative body image ads with it's own 'real beauty' ads in it's continuing crusade to encourage positive body image.

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Beauty Social Media Know-How- Use It To Your Advantage

Beauty Social Media Know-How- Use It To Your Advantage | BEAUTY + SOCIAL MEDIA | Scoop.it

YouBeauty, the first website to exclusively explore the link between health and beauty, discusses their social media successes and how smaller businesses in the beauty industry can use social media to their advantage.

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60% of US Online Shoppers Buy Beauty Products Online | A.T. Kearney

Beauty companies can't avoid 'The Beast' of e-commerce any longer, as online sales reach $3 billion, and a penetration of 5% of the category - a figure too big to sacrifice.

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Is Social Media Marketing Successful? | Business 2 Community

Is Social Media Marketing Successful? | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Should social media marketing success be based purley on ROI results?  [Infographic]

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L’Oreal Creates Makeup Matchmaking Color Genius App, Chicest Demo Video Ever

L’Oreal Creates Makeup Matchmaking Color Genius App, Chicest Demo Video Ever | BEAUTY + SOCIAL MEDIA | Scoop.it
L’Oreal Paris develops a free iPhone app that takes the guesswork out of picking a lipstick to match that outfit!
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Social Media Takes Center Stage at Premier Vegas Beauty Forum

The Mane, Style and Face Forum breaks new ground as it takes on the digital media revolution, providing social media marketing and education as a part of it's expo this October!

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Blush.com Announces Partnership with YouTube Sensations Elle and Blair Fowler

Blush.com Announces Partnership with YouTube Sensations Elle and Blair Fowler | BEAUTY + SOCIAL MEDIA | Scoop.it

Blush.com, the social media network for cosmetics junkies nationwide launches partnership with YouTube beauty gurus Elle and Blair Fowler.

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How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale

How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale | BEAUTY + SOCIAL MEDIA | Scoop.it

Mashable spoke with the president of the Estee Lauder Company's online division, Dennis McEniry, to understand how the organization conceives and executes digital strategies on a global level, and what the holding company has planned going forward.

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Enterprises Expanding Use of Spredfast for Social Engagement | Virtual-Strategy Magazine

Enterprises Expanding Use of Spredfast for Social Engagement | Virtual-Strategy Magazine | BEAUTY + SOCIAL MEDIA | Scoop.it

Social media management sytems are quickly being adopted by large companies, like Coty, who are looking to expand and deepen their social media strategies...

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Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer

Unilever’s Dove promotes beauty products through multichannel digital effort - Advertising - Mobile Marketer | BEAUTY + SOCIAL MEDIA | Scoop.it
Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.
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Reckoning with the BRIC markets | Market Watch

Reckoning with the BRIC markets | Market Watch | BEAUTY + SOCIAL MEDIA | Scoop.it

As the big headliners for economic growth lose their appeal, the search for new stars has begun, specifically in the BRIC markets (Brazil, Russia, India, and China) which have thus far shown newfound, yet strong growth, in the cosmetics and beauty categories.

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Globalization of Pinterest signals power as sales tool - Luxury Daily

Globalization of Pinterest signals power as sales tool - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Brands utilize Pinterest to drive consumers to engage with more of their social media channels and drive sales by using it as a 'digital showroom'.

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L’Oréal USA ramps up social media presence to offer women personalized beauty solutions

L’Oréal USA ramps up social media presence to offer women personalized beauty solutions | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal USA teams up with Demand Media to create Youtube channel and beauty websites personalized for each consumer based on their specific needs.

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