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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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The finance of Facebook

The finance of Facebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Sure, the selling of Facebook stock is old news, but the debate on the ROI of advertising on Facebook still continues with an air of uncertainty...

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Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

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Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia | BEAUTY + SOCIAL MEDIA | Scoop.it

As overseas brand expansion continues to be a major focus of cosmetics brands, especially in Asia, Reuters compiles a special report on building successful brand strategies...

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L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook

L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Has the Facebook Timeline impacted the Facebook IQ for beauty and prestige brands? Plus the top 10 Facebook Brand Pages you can learn from in the cosmetics, luxury, prestige and beauty industries.

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Swarovski polishes social media efforts via Web series - Luxury Daily - Internet

Swarovski polishes social media efforts via Web series - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

"By connecting with younger consumers and gaining visibility through popular culture, consumers will remember a brand when they have the means to buy products later in life." 

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CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce

CMOs and Social Media: Learning from Cosmetics Companies | Smarter Commerce | BEAUTY + SOCIAL MEDIA | Scoop.it

Cosmetics companies are a shining example of how social media is done right!

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What’s the goal of mobile marketing? - Luxury Daily - Columns

What’s the goal of mobile marketing? - Luxury Daily - Columns | BEAUTY + SOCIAL MEDIA | Scoop.it

The cell phone's role is changing as mobile social media and marketing continues to gain ground.  So really, what can we expect to achieve with mobile marketing?

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The Future of Social Media is Engagement | iMediaConnection.com

The Future of Social Media is Engagement | iMediaConnection.com | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of engaging your social media followers to build your brand...and your sales!

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Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

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Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

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Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel

Graff polishes digital strategy with Web, mobile site restyle - Luxury Daily - Multichannel | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is imperative that luxury brands update their sites, as it will not only strengthen their brand, but also strengthen their relationships with customers"...

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Does a Cleaning-Equipment Company Belong on Pinterest?

Does a Cleaning-Equipment Company Belong on Pinterest? | BEAUTY + SOCIAL MEDIA | Scoop.it

What can the beauty industry learn about Pinterest from a Cleaning-Equipment Company...?

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Donna Karan uses social style quiz for collection push - Luxury Daily - Internet

Donna Karan uses social style quiz for collection push - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

The best way to know what your customers want? Ask them!!!  Donna Karan uses Facebook-driven quiz to determine the shopping habits and style of the company's consumers...

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Luxe Brands Register for Domain Names

Luxe Brands Register for Domain Names | BEAUTY + SOCIAL MEDIA | Scoop.it

L’Oréal, Chanel, Richemont and Coach are among the companies that have applied for new Internet domain name endings, applying to register domains including .loreal; .chanel; .chloe, and .coach, which would sit alongside established domains such as .com and .org. - The Daily Beauty Brief Scoop.it page


Via sheenadeanne
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Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson

Dermablend's 'Go Beyond the Cover' YouTube video featuring 'Zombie Boy', Rick Genes,  leads Dermablend to announce him as their new spokesperson.

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

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L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age

L'Oreal's Menesguen Shares Best Practices Around Globe | CMO Strategy - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal develops and shares it's online and digital media practices as they prepare for a future where more than half of it's sales will come from BRIC and other emerging markets.

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Beauty manufacturers need to embrace the internet to boost eCommerce sales

Beauty manufacturers need to embrace the internet to boost eCommerce sales | BEAUTY + SOCIAL MEDIA | Scoop.it

As more consumers use online methods to resesarch and purchase beauty products, the door of opportunity opens for manufacturers to increase their eCommerce Sales.

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Is social video the new commercial? - Luxury Daily

Is social video the new commercial? - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands push social video instead of traditional TV commercials, as a way to engage with their audiences, spread brand awareness, and target their ideal consumers.

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Building a Product Around Online Interaction

Building a Product Around Online Interaction | BEAUTY + SOCIAL MEDIA | Scoop.it
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
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Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential

Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential | BEAUTY + SOCIAL MEDIA | Scoop.it

Companies turn to social media and the web to inclue 'hip' words to help define trends and communicate with consumers.  This seems to be growing in importance as cosmetics and beauty companies try to capture the attention of the 'hip' and 'young' millenial...

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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms - Luxury Daily - Columns

Does your beauty company have a mobile app for your customers?   Make sure you know the changes the FTC is making to it's current guidelines for disclosures in online advertising!!!

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Nexxus® Salon Hair Care Announces Multi-Year, Exclusive Partnership with the Tony Awards®

Nexxus® Salon Hair Care Announces Multi-Year, Exclusive Partnership with the Tony Awards® | BEAUTY + SOCIAL MEDIA | Scoop.it

Nexxus is the first beauty brand to partner with the Tony Awards.  Plans include using Twitter and Facebook to give viewers exclusive red-carpet behind-the-scenes beauty and fashion access!  

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Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile

Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest finally gets an official app...Could it's mobile marketing abilities be better than Facebook's?

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