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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community

Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

"Dove has partnered with Indiblogger, an Indian bloggers community to involve bloggers and start conversations about the new product, through a blogging contest entitled ‘Beautiful Ends to your Beautiful Braids’!"

Cristin Grogan's insight:

To introduce a new shampoo, Dove partnered with Indiblogger, an Indian bloggers community, to introduce a new shampoo.  Facebook was folded into the campaign as well, by driving the blogging community to the Dove page for an additional contest and ways to share the Dove brand by sending friendship messages to those in their network.  This case study shows how powerful creative bloggers can be in selling and marketing a product.

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Digital marketing and branding: Interview with P&G's Roisin Donnelly

Digital marketing and branding: Interview with P&G's Roisin Donnelly | BEAUTY + SOCIAL MEDIA | Scoop.it
Procter & Gamble's corporate marketing director tells Adam Davidi why digital marketing signals the end of one-way, push-only communications
Cristin Grogan's insight:

Roisin Donnelly, P&G's Corporate Marketing Director explains why digital marketing is integral to growing brands and complete marketing strategies.  While not every brand needs to be in every media, every brand should be incorporating digital into their strategies for it's unique two-way communication, to build brand trust and sentiment and to quickly and cost effectively learn what works and doesn't work.

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Facebook's bigger pics: It's about the ad revenue

Facebook's bigger pics: It's about the ad revenue | BEAUTY + SOCIAL MEDIA | Scoop.it
The social network's redesign of its News Feed features bigger photos, something that could keep users engaged on the site longer, giving the company more opportunity to market to them. Read this article by Paul Sloan on CNET News.
Cristin Grogan's insight:

The most important part of Facebook's latest News Feed update?  Bigger pictures, which could result in attracting more advertisers to Facebook.  Since Facebook's photo application is the most engaging throughout the platform, companies using the Facebook platform for their business could take advantage of higher click through rates, higher engagement and better performance that comes with optimizing photos.

For your beauty or cosmetics brand, it's important to remember that photos are the most engaging piece of content you can include in your Facebook strategy.  Remembering to place a photo with 90% of your posts is even more important, now that Facebook will be optimizing their news feed for them.

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Pinterest beauty fans spend more than Facebook users - Times LIVE

Pinterest beauty fans spend more than Facebook users - Times LIVE | BEAUTY + SOCIAL MEDIA | Scoop.it

Julie Bornstein, head of digital for Sephora, reveals to tech blog Venture Beat that "Pinterest users who shop at Sephora spend 15 times more on its products than the brand's Facebook followers."

Cristin Grogan's insight:

While social media experts still determine what role Pinterest plays in social commerce, Sephora finds that Pinterest users spend 15 times more than their Facbook users.  The reason behind it?  Facebook is better suited as a customer service tool, while Pinterest is a platform for collecting and acquiring items, influencing customer purchasing habits.

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Venus Evans-Winters's comment, March 5, 2013 5:35 PM
I believe it. I had to step back from pinterest, because I found myself wanting to be more trendy.
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Analytics Startup Fohr Card Keeps Score For Fashion Bloggers | Digital - Advertising Age

Analytics Startup Fohr Card Keeps Score For Fashion Bloggers | Digital - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Mr. Nord, a photographer and blogger, thought he had a better means to help brands sift through bloggers to target with advertising, sponsored content and gifting.  He developed Fohr Card, which aims to bring brands a comprehensive survey of the fashion blogosphere.

Cristin Grogan's insight:

Need to find the perfect fashion or beauty blogger to bring the blogosphere to your brand?  Meet 'Fohr Card', a new tool that allows brands access to Tumblr, Instagram, Facebook and Google Analytics stats for more than 1,800 fashion and beauty bloggers, eliminating false numbers from Tumblr Analytics, 3rd party sites and bloggers themselves.

 

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Andreessen Horowitz Leads $10.3M Round for Beauty Brand Julep

Andreessen Horowitz Leads $10.3M Round for Beauty Brand Julep | BEAUTY + SOCIAL MEDIA | Scoop.it

"Unparalleled innovation and speed-to-market, coupled with vocal social media engagement instead of traditional marketing, have enabled the brand to produce more products in an 18-month span than any other beauty company."

Cristin Grogan's insight:

Julep Beauty (Twitter: @JulepMaven) leverages social media and personal engagement instead of traditional marketing, enabling them to produce more products in 18 months than any other beauty company.  Additionally, they understand that "social media channels will be the catalyst for launching the next great multi-channel beauty companies."

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Social media users love a promotion

Social media users love a promotion | BEAUTY + SOCIAL MEDIA | Scoop.it
New research released today (Thursday) by GfK at the Institute of Promotional Marketing’s (IPM) Social Marketing Conference reveals that 81% of social media users regularly use coupons, vouchers and deals when shopping, compared to 69% of consumers...
Cristin Grogan's insight:

You can expect your social media engagement to soar it's used to promote discount and coupon campaigns, especially for females and in the beauty/health industries.  "Female social media users are more likely to take advantage of promotions than their male counterparts (85% versus 75%).   Social media users are more likely to use vouchers for health & beauty promotions."

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New Avon CEO Vows To Restore The 126-Year-Old Beauty Company To Former Glory - Forbes

New Avon CEO Vows To Restore The 126-Year-Old Beauty Company To Former Glory - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it
Sheri McCoy reveals her turnaround plan for struggling Avon, the world's largest door-to-door seller.
Cristin Grogan's insight:

Avon CEO, Sheri McCoy, announces plans to join the ranks of beauty brands utilizing social media in an effort to increase the struggling company's sales and restore consumer faith. 

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How Revlon India Leveraged Social Media To Gain Insights For A Product Launch | Business 2 Community

How Revlon India Leveraged Social Media To Gain Insights For A Product Launch | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it
Cosmetics brand Revlon India partnered with digital marketing agency VML Qais, the Indian arm of VML network in a unique drive leveraging social media to gain
Cristin Grogan's insight:

Over a 2-week period, Revlon India used Facebook Polls to draw insights on Indian women's attitudes and habits towards foundation for a new product launch, illustrating that Facebook can be a great tool for gathering voluntary consumer research.

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Social leverages beauty industry

Social leverages beauty industry | BEAUTY + SOCIAL MEDIA | Scoop.it
The beauty industry has realised the advantages of social and is using it to market and engage new customers, says Windchimes
Cristin Grogan's insight:

Great article on the overview of how social media is used to leverage the beauty industry, including examples of other brands and some great best practices!  

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Urban Decay does u-turn on Chinese expansion

Urban Decay retracts statements regarding their expansion into China citing their need to "remain true to core principles."

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African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile

African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Market research indicates that Hispanic and African-American consumers outplace the total population in various mobile shopping behaviors including using mobile devices to read product reviews, locate retailers and store shopping lists.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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Condé Nast puts magazines on video

Condé Nast puts magazines on video | BEAUTY + SOCIAL MEDIA | Scoop.it
In search of ad dollars to replace dwindling income from magazines, Condé Nast launched several original Web video series that attempt to leverage the brand recognition of its titles.
Cristin Grogan's insight:

Publisher CondeNast Taps into social platform YouTube to expand their ad dollars. The publishing company has begun taking content from it's failing print magazine and pushing it to video in hopes to expand reach and engagement.  Capitalizing on the continued growth of beauty and how-to-videos, the fastest growing categories of online videos, they have allocated more of their budget to producing videos, as vide ads produce higher margins than any other type of digital advertisement.

 

Others would have liked to have seen the move sooner, signaling that YouTube is still an important platform in the digital social media realm.

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Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch

Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus | TechCrunch | BEAUTY + SOCIAL MEDIA | Scoop.it
Pinterest Web Analytics, the site's traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day -- for now, it's free with "no plans to charge,"...
Cristin Grogan's insight:

An exciting announcement from Pinterest today, as the social media platformed, debuted it's Pinterest Web Analytics tool that will measure traffic, see which pins resonate better with audiences and, as a result, could increase the chance for the social network to generate revenues.  While there have been resources that have provided similar metrics on Pinterest, the platform hopes to see it's own analytics tool become more trust worthy than those sometimes unrealiable 3rd party applications.

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Dove® Takes Over Social Media Giving American Women The Power To Pay the Positive Beauty Messaging Forward

ENGLEWOOD CLIFFS, N.J., March 8, 2013 /PRNewswire/ -- 33 million women made over advertising that highlighted...
Cristin Grogan's insight:

In it's second year, the 'Dove Ad Makeover' campaign allows users to target ads that negatively affect self-esteem in the social media ecosystem, allowing users instead to propel positve beauty messages to be seen by as many women as possible in the social sphere.  Last year 33 million women joined Dove's first Ad Makeover, which not only helped to spread the positive message, but enhanced Dove's branding and placement within the social media realm.

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Shiseido Americas Corp: Responsive design site increased smartphone conversions 54pc...

Shiseido Americas Corp: Responsive design site increased smartphone conversions 54pc... | BEAUTY + SOCIAL MEDIA | Scoop.it

A Shiseido Americas Corp. executive at the eTail West conference said that by deploying a site built with responsive design, its beauty brand Nars increased smartphone check-out conversions by 54 percent.

Cristin Grogan's insight:

After NARS Cosmetics revamped their websites to include mobile responsive design, they increased smartphone conversions by 54 percent and tablets 24 percent. a In addition to the 54 percent increase in smartphones, check-out conversions from a tablet increased 24 percent as a result of the site launch.

In designing the responsive site, Nars goals were to "clean up the amount of content and help consumers discover products while still keeping the Nars branding".

 

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Nars Tests Pinterest's Selling Potential

Nars Tests Pinterest's Selling Potential | BEAUTY + SOCIAL MEDIA | Scoop.it
Nars' is running an experiment to see if Pinterest can drive meaningful sales.
Cristin Grogan's insight:

In the first endeavor of it's kind, NARS is choosing to debut it's Satin Lip Collection by making it available for purchase only by clicking on product images pinned to boards on Pinterest, testing to see if Pinterest can truly generate meaningful sales.

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L’Oréal Paris Tops L2’s Digital IQ Index®: Hair Care & Color - Aveda & Redken Round Out Top 3, Also Named Digital “Geniuses”

L’Oréal Paris Tops L2’s Digital IQ Index®: Hair Care & Color - Aveda & Redken Round Out Top 3, Also Named Digital “Geniuses” | BEAUTY + SOCIAL MEDIA | Scoop.it
New York, NY (PRWEB) February 27, 2013 L'Oréal Paris took the top spot in L2’s inaugural Digital IQ Index®: Hair Care & Color study.
Cristin Grogan's insight:
L'Oreal Paris lives at the top in this inaugural report that benchmarks the digital competence of 53 global Hair Care & Color brands on 675 data points across four dimensions: Site, Digital Marketing, Social Media, Mobile.
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eNail Supply Expand their Beauty Range as a Result of Social Media Feedback

eNail Supply Expand their Beauty Range as a Result of Social Media Feedback | BEAUTY + SOCIAL MEDIA | Scoop.it
The popular online retailer, eNail Supply have been increasingly using their social media platform to monitor customer feedback and establish what is hot and what is not in the world.
Cristin Grogan's insight:

In the quest "to ensure they remain the first choice for customers who only want the best beauty products", popular online retailer, eNail Supply, turns to social media to research and monitor consumer feedback, determine what's trendy, what to stock and to identify brand best sellers.

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Likes Don’t Translate to Loyalty on Facebook | Kapitall

Likes Don’t Translate to Loyalty on Facebook | Kapitall | BEAUTY + SOCIAL MEDIA | Scoop.it

"New evidence points to the fact that people on a social network want to be entertained and engaged by retailers they follow, not just shown a promotional deal."

Cristin Grogan's insight:

Have a Facebook page for your retail beauty, cosmetics or luxury goods brand? Keep in mind that 'likes' don't necessarily equate to increased business.  Lead generation through Facebook occurs when a proper social media strategy (which communicates a brand's story and builds a meaningful relationship with the fan through that story) is developed and executed.

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The Beauty Industry Bets on Digital Technologies - Premium Beauty News

The Beauty Industry Bets on Digital Technologies - Premium Beauty News | BEAUTY + SOCIAL MEDIA | Scoop.it

"...an update on the latest practices and innovations regarding the integration of digital technologies in the marketing and sale of luxury cosmetics."

Cristin Grogan's insight:

From attracting consumers, to digitizing outlets to loyalty tools, an ESCP Europe presentation examines how digital technology is changing the way consumers shop for beauty and cosmetics products and how this change will impact the industry's future.

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American beauty: Cosmetics mogul Josie Maran on why green is gorgeous

American beauty: Cosmetics mogul Josie Maran on why green is gorgeous | BEAUTY + SOCIAL MEDIA | Scoop.it

Josie Maran, one of the largest proponents of the green cosmetics movement, talks about her beauty and skincare line and the power of natural products.

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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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