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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Macy's Herald Square Beauty and Fragrance Department Undergoes Its Biggest and Boldest Makeover Yet

Macy's Herald Square Beauty and Fragrance Department Undergoes Its Biggest and Boldest Makeover Yet | BEAUTY + SOCIAL MEDIA | Scoop.it
Cristin Grogan's insight:

Macy's has revealed a "state-of-the-art and sophisticated shopping experience" in it's world-renown Herald Square store which will feature an entire re-design of it's Cosmetic and Fragrances department, including capturing the spa experience complete with brow, hair and nail services.  Also included will be a re-vamping of their color services and adding in prestige lines including Dolce & Gabbana Make-Up, Laura Mercie and Michael Kors.

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How Sephora Uses Pinterest Web Analytics to Create Amazing Pinboards (And How You Can Too) - Business 2 Community

How Sephora Uses Pinterest Web Analytics to Create Amazing Pinboards (And How You Can Too) - Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it
Cristin Grogan's insight:

Pinterest is the number one referral of traffic to retailer sites.  Sephora has discovered the better your boards, the higher the referral traffic.

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A Salon's Social Media Highlights

A Salon's Social Media Highlights | BEAUTY + SOCIAL MEDIA | Scoop.it
In this ongoing series, we'll learn how real brick-and-mortar businesses are boosting their digital presence and ask social-media experts for their best suggestions. G Michael Salon opened in...
Cristin Grogan's insight:

Terra covers how one specific salon is using social media platforms like Pinterest and Twitter to get referral traffic and drive appointment bookings.  

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Revlon Expanding in Social Media

Revlon Expanding in Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it
Ronald Perelman said the company will be 30 percent digital in 2013.
Cristin Grogan's insight:

Revlon Inc. chairman Ronald Perelman, who has admitted that he never uses a computer and that "We at Revlon never used social media" recently stated in an interview with Women's Wear Dailiy that “In 2013, we will be 30 percent social media, digital."

Their plans also include cutting print advertising by as much as 25%.

 

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Searching for viral impact? Try throwing away the script

Searching for viral impact? Try throwing away the script | BEAUTY + SOCIAL MEDIA | Scoop.it
To gain attention in a social media age, brands must react in days, not months. Unilever’s new campaign was prepared in one week
Cristin Grogan's insight:

Coming off the success of their latest digital ad campaign, Dove explains how marketing in the social media age depends more heavily than ever on speed, authenticity, spontenaiety and creativity.

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Bethany Alexa May Peterson's curator insight, September 7, 2013 10:23 AM

When creative lead Ramos was interviewed about the ad, he mentioned that clients agreed to a social experiment and not a script.  In this article, the author analyzes the success of the ad.  She contributes the 50+ million views to a lack of script and a keen awareness of kairos.  

 

Ads by professionals use to take 9 months to produce, but now the products don't have to be scripted, directed, produced to the same professional perfection.  While the quality of this ad is exceptional and thoughtful, the scriptlessness is a precedent for brandmakers to engage more quickly and authentically with the audience.  

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Target deploys prolific group of social-media gurus to win over consumers

Target deploys prolific group of social-media gurus to win over consumers | BEAUTY + SOCIAL MEDIA | Scoop.it
In early February, several high-powered consultants arrived at Target Corp
Cristin Grogan's insight:

Super retailer, Target, adds bloggers and social media gurus as a new powerful asset to their digital and social marketing efforts.  As these beauty bloggers become sounding boards for Target executives, they also become powerful brand ambassadors, already having the ear of thier respective large, captive audiences.  Using famed bloggers, tastemakers and influencers enables brands to reap the benefits of leveraging that large captive audience, also happening to be Target's demographic, who are ready and willing to purchase based on what these beauty, fashion and lifestyle bloggers say.

 

I always recommend that growing beauty, cosmetic, fashion and luxury brands incorporate bloggers into their social media marketing strategy.  It's a great way to grow your brand and initiate buzz about your products.

 

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Spring/summer beauty trend report: Plastic lips, pastels and natural skin rank high on beauty trends | YStyle, Lifestyle Features, The Philippine Star | philstar.com

Spring/summer beauty trend report: Plastic lips, pastels and natural skin rank high on beauty trends | YStyle, Lifestyle Features, The Philippine Star | philstar.com | BEAUTY + SOCIAL MEDIA | Scoop.it
It was only last year that I was backstage at Milan Fashion Week, watching Tom Pecheux expertly apply makeup at MaxMara, Moschino and much much more.
Cristin Grogan's insight:

A few upcoming trends to be aware of for this Spring/Summer season!

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Taller 06's curator insight, June 10, 6:20 AM

Make up tips claves para cada día!

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Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online | BEAUTY + SOCIAL MEDIA | Scoop.it
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
Cristin Grogan's insight:

In new research published by Piper Jaffray, social media is becoming increasingly LESS important to teens. Additionally, it's important to notice that while many teens agree that social media has "an impact on their purchasing behavior" (53% of female teens and 52% of male teens), "teens prefer to shop in-store rather than online" (78% vs. 17% in case of female teens and 75% vs. 19% in case of males).

 

This could be due to the fact shopping for teens is often a social activity and a way to spend leisurely time with friends outside of the house and away from parents - they prefer the experience as opposed to the activity.  The article goes on to explore various trends in the mobile shopping world, as well as fashion, food/restaurants, video games as well as beauty and personal care where teens are increasing the amount of spending they are doing in this sector.

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Erin Nelson's curator insight, February 8, 9:26 AM
Interesting article regarding Gen Z's preference to shop in-store rather than online. Retailers will need to raise their "experience innovation" game in order to attract this next wave of shoppers.
Ana Hazeu's curator insight, February 9, 3:50 AM

Even though technology is becoming a priority in our daily lives, teens still prefer to shop "the old way", in-store.

However, they do shop a lote online as well, and for that,  Amazon is still the web leader by very far. In my opinion that's because of the variaty and reliability the shop has, and the lack of a physical store.

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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Lady de Cosmetic Announces “Share & Score” 25% Discount Facebook Contest

Los Angeles, CA (PRWEB) April 01, 2013 Lady de Cosmetic, the online makeup retailer widely known for their vast inventory of quality cosmetics products at discount prices, has launched a new contest on their Facebook page, designed to bring more...
Cristin Grogan's insight:

Sure, Lady de Cosmetic, is widely known for their vast inventory of cosmetics products at discount prices...But perhaps more interesting is their great use of Facebook strategy which includes offering incentives to fans who share their pages with friends. 

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Pinterest debuts style makeover with fresh new look, tighter backend

Pinterest debuts style makeover with fresh new look, tighter backend | BEAUTY + SOCIAL MEDIA | Scoop.it
Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.
Cristin Grogan's insight:

With the recent introduction of Pinterest Analytics, the Pinterest team cleans up the social platform revamping it's look and making a few changes to enhance the user experience by making it easier for users to pin and navigate.

 

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Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub | BEAUTY + SOCIAL MEDIA | Scoop.it

"Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion..."

Cristin Grogan's insight:

 Beauty.com, a division of drugstore.com, has partnered with Mass Relevance, a leader in social curation and integration, by recently launching a campaign entitled "Front Row at Fashion Week".  Behind the scenes, Mass Relevance's social engagement platform discovered, filters and displays the real-time conversations that drive the social hub experience.  At the front, users are able to get an exclusive and unique view into fashion week by integrating all social platforms into once place.  They were able to turn a live event into an online, social experience for fans and customers, something that will continue to grow in online popularity as social media integration continues to grow.

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Buying Habits of the Beauty Shopper [infographic]

Buying Habits of the Beauty Shopper [infographic] | BEAUTY + SOCIAL MEDIA | Scoop.it
Beauty Product Buyers are nearly twice as likely as the average consumer to be a DIY-enthusiast.
Cristin Grogan's insight:

Daily Ingfographic recently released Videology's infographic regarding beauty consumer habits in their infographic "Buying Habits of the Beauty Shopper".  

Interesting trends to note here are that 24% of consumers find out about new beauty products through friends/word of mouth, but television is the form of advertising that most influences these consumers to buy a new beauty/grooming product.  

Additionally, 37% of women between the ages of 18 - 44 find out most about new beauty/grooming products by reading online reviews/blogs.  

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Anne Canet's comment, July 16, 2013 12:17 AM
thank you
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How Facebook, Twitter, and Pinterest Sharing Affects Sales

How Facebook, Twitter, and Pinterest Sharing Affects Sales | BEAUTY + SOCIAL MEDIA | Scoop.it
Social Media - Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, ...
Cristin Grogan's insight:

Interesting infographic on how Facebook, Twitter and Pinterest Sharing Affects Sales...

 

My take here: http://www.cristingrogan.com/how-shares-on-facebook-twitter-and-pinterest-drives-sales-beauty-cosmetics-social-medi/

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Pairing Digital with Event Marketing is a Thing of Beauty

Pairing Digital with Event Marketing is a Thing of Beauty | BEAUTY + SOCIAL MEDIA | Scoop.it
BareMinerals drives brand awareness and customer engagement with a nationwide tour and digital campaign.
Cristin Grogan's insight:

Bare Minerals starts to pair digital with event marketing as the makeup brands travels to six different cities to drive brand awareness and introduce new customers to it's product line.  The company has launched a digital campaign to go along with the tour that includes a YouTube video series and a Twitter vending machine that rewards customers that tweet using the #GOBARE.  Bare Minerals says "The idea is that we start the conversation online but ultimately, with that mainstream interest that we're seeing in the marketplace, we're able to push you out to the right physical doors where you can have that high-touch experience with a beauty ambassador."

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Juan Pablo's curator insight, March 4, 5:47 PM

Very interesting!

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Beauty 2.0: Go Digital, Because You're Worth It

Beauty 2.0: Go Digital, Because You're Worth It | BEAUTY + SOCIAL MEDIA | Scoop.it
Beauty 2.0: Go Digital, Because You're Worth It @Worldcrunch Worldcrunch - Great stories from the world's best news sources
Cristin Grogan's insight:

Companies like Givenchy and Sephora are including to further integrate technology during the shopping experience as they bring in the X-Rite Spectrocolorimeter, a scanner that analyzes skin tone to assign the ideal pigment for each person's skin. 

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Top 10 luxury brand social campaigns of Q1 - Luxury Daily - Internet

Top 10 luxury brand social campaigns of Q1 - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it
Cristin Grogan's insight:

Luxury Daily presents the Top 10 social media marketers of Q1. These brands have all gone above in beyond in specific social media campaigns executed during this quarter.  For beauty specifically, Dior Cosmetics lands on the list for their unique, creative and inspiring campaign: (hashtag) #IconicColors.

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What drives activity on Pinterest?

Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.
Cristin Grogan's insight:

There's a lot more to Pinterest than just pinning...Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity.  Among the interesting results: Pinterest users use verbs, female users have more re-pins, and men typically have more followers than women.  Interesting information to consider when considering or optimizing your pre-existing Pinterest for your social media strategy.

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Lucia's curator insight, April 4, 1:08 PM

Is great to know what drives people to pin for marketing purposes.

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How Those Dove 'Real Beauty Sketch' Ads Went Viral

How Those Dove 'Real Beauty Sketch' Ads Went Viral | BEAUTY + SOCIAL MEDIA | Scoop.it
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics
Cristin Grogan's insight:

Dove's on-going 'Campaign for Real Beauty' has seen tremendous successes specifically in the digital and social media realm.  The latest component of the campaign centers around an intriguing video that has been very successful in virality.  Dove is a company that continues to use digital media (videos, photography, etc.) to present creative ways to tell it's brands story and communicate the 'Campaign for Real Beauty' and then uses social media to spread that unique content.  Whether the ads are right or wrong, by combining the above three elements, as well as truly understanding their target consumer, Dove succeeds in using digital and social platforms to enlist buyers, gain new stakeholders, build intrigue around it's brand and to increase customer loytaly, which all contribute to a higher revenue.

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Bethany Alexa May Peterson's curator insight, September 7, 2013 9:44 AM

Bloomberg Business Week added commentary to the issue, explaining the response to the video as mostly positive, mentioning the history of criticism of Dove ads, and the predicted effect on the company (experts believe Dove is ahead of game, knowing their customers, whether their motives are pure or not).

 

While this is a traditional media contribution, the comments section engages the voices of many making amateur media.  Daechoong Mama left her mark on the issue, commenting on the online article and also linking to the entry she posted on her personal blog about the video. Link below:

 

http://www.daechoongmama.com/2013/04/dove-beauty-campaign-ad-questions.html

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Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations

Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations | BEAUTY + SOCIAL MEDIA | Scoop.it
Nathan Stoll's grandmother was an Avon lady. Now he wants to reimagine that role for the social media age.
Cristin Grogan's insight:

The beauty industry has always counted on word-of-mouth endorsements and personal recommendations ever since the door-to-door Avon days.  Have things changed?  Certainly not, says one entrepreneur, who has created an entire business around recommendations for certain products.  This is a perfect example of how recommendation and endorsements are still the keys to selling a product.  The thing that's changed is the environment that these conversations are happening: in the digital and social spaces.

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L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital

L’Oréal Paris, Aveda and Redken named ‘Genius’ hair care brands for digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
Cristin Grogan's insight:

The prestigious L2 Digital IQ Index has named L'Oreal Paris, Aveda and Redken 'Genius' hair care brands for their command and use of the digital and social space.

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How Sephora Differentiates in Digital

How Sephora Differentiates in Digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Sephora is constantly looking to improve and complement the in-store experience with digital technology.
Cristin Grogan's insight:

Johnna Marcus, Sephora’s director of mobile and digital store marketing, talks about how Sephora is using digital technology to blur the lines between the in-store and online shopping experience and how being customer-centric is key to Sephora’s digital strategy. 

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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How The Most Successful Brands Take A Peek Into The Future

How The Most Successful Brands Take A Peek Into The Future | BEAUTY + SOCIAL MEDIA | Scoop.it
“The best way to predict the future is to invent it.”The quote above is from Alan Kay, the pioneering computer scientist who is credited with developing the graphical user interface and object-oriented programming.
Cristin Grogan's insight:

Some of today's most popular brand's discuss how they leverage real-time social media to build their brands and promote their products.  Additionally, those who rely on real time marketing, captilizing on emerging new business models and successfully innovate will be the brands of the future.

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