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Estée Lauder Companies becomes first major UK retailer to launch on Facebook Messenger for mascara-in-an-hour promotion

Estée Lauder Companies becomes first major UK retailer to launch on Facebook Messenger for mascara-in-an-hour promotion | Beauty | Scoop.it
Beauty brand Estée Lauder Companies is set to launch on the Facebook Messenger service to create a promotion which allows consumers to choose an instant courier to delivery their beauty gifts in 60 minutes across London.  
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Dior opens first make-up boutique in New York's Westfiled World Trade Center

Dior opens first make-up boutique in New York's Westfiled World Trade Center | Beauty | Scoop.it
The new 650-square-foot store is targeted at millennials and is designed to look like a runway show, with a floor-to-ceiling screen streaming video, and six stations manned by beauticians and make-up artists.
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Estée Lauder opens first Estée Edit store in London’s Carnaby Street

Estée Lauder opens first Estée Edit store in London’s Carnaby Street | Beauty | Scoop.it
reflects the Estée Edit collection’s digital-first approach with a Selfie Wall, where shoppers can snap post-makeover pics and upload them to social media channels, a live user-generated content wall, and a menu of bespoke services from three-minute beauty techniques to full makeovers. The store will host weekly events too, offering expert advice on make-up application and product choice.
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YouTube tutorials boosts make-up sales

YouTube tutorials boosts make-up sales | Beauty | Scoop.it
any brand highlighted by the bloggers is said to increase in sales, and acts as a free marketing tool by the companies behind the products she uses. 
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Shopping Coming to Instagram

Shopping Coming to Instagram | Beauty | Scoop.it
Mobile has changed the way people shop. You browse products while waiting to be seated for dinner, make purchases on your commute into work, and compare prices online when you’re at a store t
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I wake up like this: Shiseido launches make-up simulation App for video conferencing

I wake up like this: Shiseido launches make-up simulation App for video conferencing | Beauty | Scoop.it
The Japanese cosmetics manufacturer’s latest launch uses Microsoft Japan’s Skype for Business and offers four different make-up styles, with the option to adjust lip color and foundation shade. A further feature will blur the background to allow homeworkers to mask their working environment.
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L’Oréal Paris teams up with Snapchat to promote Gold Obsession collection with exclusive filter

L’Oréal Paris teams up with Snapchat to promote Gold Obsession collection with exclusive filter | Beauty | Scoop.it
Daily free business news on European cosmetics industry featuring finance, environmental, ingredients, marketing, manufacturing, packaging, products, regulations, retail, technology.
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Amazon Prime Now offers 1hr beauty product delivery slots

Amazon Prime Now offers 1hr beauty product delivery slots | Beauty | Scoop.it
Independent Chicago store, Merz Apothecary, will offer delivery from 8am-midnight
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L'Oréal Paris ouvre sa première boutique en France

L'Oréal Paris ouvre sa première boutique en France | Beauty | Scoop.it
Le 29 septembre prochain, L'Oréal Paris ouvre sa première boutique française au 62 rue Caumartin à Paris.
Via Anne Rey-Ferrer
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Amazon a Fertile Ground for Sprouting Hair Care Brands

Amazon a Fertile Ground for Sprouting Hair Care Brands | Beauty | Scoop.it
L2’s 2016 Hair Care & Color study finds that independent, small brands are outdoing traditional brands on page visibility and rank on Amazon.
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Charlotte Tilbury launches interactive ad with Kate Moss

Charlotte Tilbury launches interactive ad with Kate Moss | Beauty | Scoop.it
Virtual reality advert promotes Tilbury’s new fragrance, Scent of a Dream
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Verve Beauty Therapy - Beau Visage

Verve Beauty Therapy - Beau Visage | Beauty | Scoop.it
Beau Visage is a medically proven skin imaging and consultation system. Beau Visage is the only technology which can actually see up to 2mm below your skin to generate images of the blood supply, melanin (pigmentation) and sun damage to your face.

Via Beeyond
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Conde Nast Britain's 18-person native ad team accounts for half its digital revenue - Digiday

Conde Nast Britain's 18-person native ad team accounts for half its digital revenue - Digiday | Beauty | Scoop.it
“What’s trending now? What is going to SEO well? What’s going to work on social? What does our audience want to see? We use a range of tools to try and scope out exactly what’s going to work best, and layer this data on top of our own editorial perspective to create something authentic and effective,”
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Estée Lauder to Acquire Too Faced Beauty Brand for $1.4B

Estée Lauder to Acquire Too Faced Beauty Brand for $1.4B | Beauty | Scoop.it
The Too Faced deal is the largest acquisition that Estée Lauder has made.
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L’Oréal Travel Retail Americas scoops awards at the Smarties

L’Oréal Travel Retail Americas scoops awards at the Smarties | Beauty | Scoop.it
The campaign was based on a geolocation mobile programmatic approach which,
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L’Oréal creates virtual masterclass for salon stylists

L’Oréal creates virtual masterclass for salon stylists | Beauty | Scoop.it
L’Oréal has partnered with Matrix and 8i to launch a virtual reality hair education program aimed at salon stylists. 
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I wake up like this: Shiseido launches make-up simulation App for video conferencing

I wake up like this: Shiseido launches make-up simulation App for video conferencing | Beauty | Scoop.it
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New Avon follows Mary Kay's lead; targets millennials in latest recruitment drive

New Avon follows Mary Kay's lead; targets millennials in latest recruitment drive | Beauty | Scoop.it
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Unilever to beat ad-blockers with in-house approach; launches two units dedicated to branded content

Unilever to beat ad-blockers with in-house approach; launches two units dedicated to branded content | Beauty | Scoop.it
The strategy will see Unilever move away from interruption-based advertising and move towards more editorial ‘seek-out’ content in a bid to overcome the increasing popularity of ad-blockers
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Seen on screen: Lush Cosmetics to launch 24/7 video channel?

Seen on screen: Lush Cosmetics to launch 24/7 video channel? | Beauty | Scoop.it
Daily free business news on European cosmetics industry featuring finance, environmental, ingredients, marketing, manufacturing, packaging, products, regulations, retail, technology.
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Oh boy! L’Oréal Paris celebrates diversity across race, gender and size; first man featured in new make-up ad

Oh boy! L’Oréal Paris celebrates diversity across race, gender and size; first man featured in new make-up ad | Beauty | Scoop.it
Daily free business news on European cosmetics industry featuring finance, environmental, ingredients, marketing, manufacturing, packaging, products, regulations, retail, technology.
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TV Ads Boost YouTube Views

TV Ads Boost YouTube Views | Beauty | Scoop.it
How do brands achieve organic scale on YouTube? By advertising on TV, according to L2’s Video report.
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Burberry crée des tableaux de maquillage personnalisés sur Pinterest

Burberry crée des tableaux de maquillage personnalisés sur Pinterest | Beauty | Scoop.it
Burberry s'allie à Sephora pour promouvoir son nouveau mascara sur Pinterest, via la création de tableaux personnalisés consacrés aux astuces beauté et maquillage.
Via Anne Rey-Ferrer
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Marie Van Den Zande's curator insight, August 27, 5:08 AM
Burberry et sa nouvelle stratégie sur Instagram