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Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.
Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.
They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.
Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement....
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