TV apps are predicted to be the next big thing in 2012, and this track will examine how some organisations are securing a head start in the market. A number of firms are already developing TV apps to aid consumer entertainment, while marketers are drawing up strategies that incorporate the increased engagement expected form connected, interactive TV apps.
Whether it’s creating a social experience through an app for consumers, developing an app for major TV operators or experimenting with the use of second screen, the world of TV will be full of change and adaptations to suit everyone’s needs.
According to Rovi, 84% of connected TV owners regularly use TV apps, and 80% of people who are planning to buy a Samsung HDTV or Blu Ray player are interested in becoming connected because of the content portal. Additionally the study found that TV viewing was stimulated by Smart TV usage, with 49% saying that the smart TV offerings made them watch more TV.
At Apps World, the TV Apps and Multiscreen track will feature discussion and advice about the industry’s main topics in order to get involved in developing this new technology. The experience will change people’s perceptions of TV, how they consume the media and interact with TV events and programmes through social sharing.
Via ABC Multiplatform