Everyone has a brand, including you. You’re a freelancer, that right there is the start of your brand. If you are involved in social media at any level, whether personal or professional, you have a brand. Think about it, every time you interact with someone or say something in public, you're establishing your brand. Find on http://www.1stwebdesigner.com
In this Brand Innovator Spotlight, Craig Hayman, General Manager of Industry Solutions at IBM Software Group, discusses the findings from IBM’s study “The State of Marketing 2011,” which was issued today from IBM’s Marketing Innovation Summit in Boston.
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media Examiner. At the recent South by Southwest Interactive Festival, Mike Lewis of Awareness Inc.
Having just read the 2011 Social Media Marketing Industry Report published April 2011 by Michael A. Stelzner, I came across some interesting information. I highly recommend reading this 41-page report which is full of great insights.
Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients. Also: tips on establishing metrics aligned to your Internet marketing objectives.
Every business website should have a "Contact Us" page. It's a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page?
Today, we’re releasing our first infographic, which is an interesting blend of these findings. This guide is designed for anyone who is new to social media or looking to apply social media to their trade show or event marketing strategy. It provides an quick and interesting look at some of the most widely used tools and their application and effectiveness in today’s event world. Please enjoy and share your comments with us!
As a semi-recent convert to the power of Twitter, I wanted to quickly play counter-point to my previous argument and provide a few real life examples of how I’ve actually found Twitter to be very useful...
There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages. Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business.
TribLocalWhy your best social media strategy might be not having oneEconsultancy (blog)I've watched with fascination as an increasing number of companies invest in social media marketing without pausing to think through the outcomes of this approach.
CoTweet Pulls Social Media Conversations Into CRM SystemsE-Commerce TimesIntegrating social media conversations with other customer contacts can be tricky, requiring cumbersome integration with a company's CRM application.
I had the absolute pleasure to speak at Syracuse University Newhouse School of Public Communications to a group of pretty awesome PR students. The topic was focused on the characteristics of a social brand more so than a social business. by Michael Brito