"This article is written with one goal in mind–to inform you of how Facebook radically changed the game for social media marketing by implementing Timeline to business pages (as well as a plethora of other upgrades)–and what it is you need to do about it for your business..."
You want to increase your 'likes' on your Facebook business page ?
Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand.
Since as a marketer, you're primarily using these tools for promotional purposes, you need to make sure you're attracting new fans and followers through content and campaigns that will attract the types of prospects your brand wants; followers that may be interested in what your business has to offer and will actually wantto engage with your brand..."
"Marketing infographics have been a source of great attention for the Marketing Technology blog. So much so that I’ve set up Google Alerts for the term infographic and I review them throughout the day. Since infographics have become so popular, the content industry is being overwhelmed with bad infographics… so we’re pretty picky about what we share or don’t share to insure that we’re always providing value."
"Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles!"
"The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job..."
"Whether you’re a technology wiz or an Internet novice, you’ve probably noticed the ubiquitous lowercase “t” that represents the world’s fastest-growing social network. Yes, I’m talking about Twitter...
To help you get started, I’ve compiled a list of Twitter tips and tricks that will hopefully answer some questions and might even teach you something new about one of the world’s top social networks..."
Written By: Eddie Howard. iContact Product Manager
"According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies.
The principle is simple, retailers sell in bulk to customers who club together to get wholesale prices (aka group-buy) and the business exchanges margin for volume.
Deals can be offered as deep as 70 to 80 percent off regular prices – with Groupon taking its own cut – and Groupon works with retail, restaurant, hotel, travel, leisure and entertainment chains, as well as independent local merchants – such as dental practices, beauty institutes and spas.
In order for a deal to become ‘active’, a certain number of coupons have to be purchased, which is where the idea of ‘group couponing’ comes in..."
"Don’t mistake this as an attempt at making Google Reader more social. This is not about Google Reader at all. In fact, it’s all about sending traffic and activity to Google+. Google Reader has a very active and loyal base of users, but they’re more interested in converting them into Google+ users."
"If you haven’t heard, Facebook recently released the Timeline update for brands and companies. As of Wednesday, brands have been given the opportunity to opt in to the new redesign and explore the new features. If you’re unfamiliar with the new features, here is a brief breakdown..."
"When it comes to building an audience and driving traffic, bloggers are turning to social media with record results.
Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun. Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content."
"After a bit of fumbling, which is normal for a company exploring a new medium, Twitter has been quietly but steadily rolling out its ad units. And evidence thus far suggests that they have been performing really well...
Therefore, this is what we're prepared to say about Twitter's business :
* It's still early days—and that's the point.
* Twitter ads have the potential of being a drug for marketers.
"Curation is about keeping track of important online content.
For an excellent Mashable article on the subject, visit Why Content Curation is Here to Stay by Steve Rosenbaum.From the post:
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. “Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Content curation bridges the gap between auto-generated link aggregates and thoughtfully culled lists of posts. Curation is easy and time-savvy. An added bonus for people with no intact memory (that would be me) is that it offers a great way to review material once enjoyed but subsequently forgotten."
"The life of a social post isn’t particularly long, so it’s imperative you find ways to amplify your message. Here are 5 tools to you should not be without. Simply put, they will increase the number of eyeballs to your message and to your business.
1. MarketMeSuite: Social Marketing Management 2. Buffer: Social Timing 3. LiveFyre: Social Commenting 4. iOS5 for iPhone: Social On The Go 5. Strawberryj.am: Social Linking"
'Mature' companies have overcome technical and data challenges in their quest to deliver a compelling multichannel customer experience, while less mature organisations are neglecting customer service and staff empowerment while they struggle to catch up, according to new research published by Econsultancy and Foviance today.
So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.
The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done. As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization.
SEO performance is top of mind for most marketers in today’s digital world. Most marketers I speak with want to know how simply generating content is going to propel them to page one of the search results. It is important for marketers to understand that generating content is not the only thing about curation that will translate into better SEO performance.
Here is a list of ways that content curation allows you to fight above your weight class in the battle for first page results...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.