Communiquer, c’est aussi savoir s’extraire ponctuellement d’un univers hyper-connecté pour s’efforcer de repérer les lignes de fond qui sous-tendront demain les relations entre les acteurs du corps sociétal.
"...Last week, the company announced that merchants could pay to instantly verify their accounts. The cost: $10. And yesterday, in a play for an even bigger revenue opportunity, the Wall Street Journal reported that Foursquare is preparing to "join the coupon craze," something that has been in the works for some time..."
"Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems.
Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that comes in three basic flavours..."
"In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, "Set Up Your New LinkedIn Company Page."
A lot has changed since then and the list of free and paid marketing and media opportunities on LinkedIn has grown significantly. So with the help of Sarah Mitus (one of our agency's social media specialists who helped with the research and images for this column) we are going to share an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn.
Of course if we left something out please comment and let us know!
We have broken down the tactics and features into free and paid categories that businesses (or their advocates) can use to promote their brands, products, and services. Free LinkedIn Features for Businesses and Brands..."
"Fact #1: You don’t need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches.
Now, before you fire up the rotten tomatoes, let me explain. As a writer and blogger I value content creation, but I’m the first to admit that you can get the benefits of content marketing without creating all the content yourself. In fact, sometimes you don’t need to create any content at all..."
"According to latest figures, Google+ now has over 100m users.
A phenomenal feat when you consider that the network has only been around for a little over six months.
So it's no surprise to see more and more brands getting in on the act.
The challenge many brands are facing with Google+ is how to use the network as a business communications tool and what use they can find for it that they would not be able to find on other similar networks.
A few brands are already making interesting moves, using it in effective ways to engage with their audiences..."
"QR codes, widely used in Japan, have received mixed reviews here in the US. (The Japanese telecom, DoCoMo, actually sponsored advertising campaigns to teach people how to use QR codes. Source: mobienthusiast) US consumers seem to be interested in QR code technology — according to a 2011 survey conducted by MGH, 70% of smartphone users would be interested in using a QR code for the first time or using one again. How can marketers make sure they get it right?...
Check out these 5 important factors you should consider before releasing and marketing a QR code."
Wingo Contact Plus est un prospectus hybride qui mise sur les avantages du mailing adressé et de l'imprimé ISA afin d'obtenir de bons taux d'ouverture et de garantir une maîtrise des coûts de diffusion.
Bertrand CHARLET's insight:
Une brève qui mérite qu'on s'y attarde.
Le mailing prospectus : l'avenir du support publicitaire/promotionnel pour la GMS ? A suivre !
"In the last couple of years, the tools available to content curators have really taken off on the Web.
Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers. Below I’ll list and describe the most interesting ones. It’s a very personal selection, so please add your own favorites in the comments..."
"Loyalty programs and other incentives have been active in the retail marketing mix for generations.
However, today’s innovative retailers are combining unique elements of social connectivity with gamification, and in turn, igniting competitive drive among consumers.
As a result, the one-to-one, consumer/brand relationship is being remodeled to include multiple participants, with each vying for the same rewards and titles, noted Scott Forshay, Strategist, Mobile and Emerging Technologies for Acquity Group..."
"Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living.
This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue angle these brands are beginning to exploit, as well..."