"Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems.
Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that comes in three basic flavours..."
By Paul Marsden
Source : http://socialcommercetoday.com
Direct link : http://bit.ly/I4OCHw