"We are suckers for an infographic chock full of information aimed at CMO’s.
The 2012 CMO’s Guide to the Social Landscape does just that.
We often mock the CMO for their seemingly disconnected existence from the social landscape.
We also get a little shiver when we hear that those who climb to the top of the marketing food chain stay there only an average of some 23 or so months.
I have said in the past it’s like CMO’s climb a burning rope to the top.
What they used to get there is often already being replaced by newer more efficient (and yes cooler) communication channels. Remember, though, it’s not about technology, it’s about communication..."
By Frank REED
Source : http://www.marketingpilgrim.com
Direct link : http://bit.ly/GN8AKw ;