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Scooped by Bertrand CHARLET onto Be Social On Media For Best Marketing ! |
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"Games are powered by six core elements: desire, incentive, challenge, achievement/reward, feedback and mastery.
Human nature has wired us with an innate urgency to become the best at a specific activity, and more importantly, be rewarded for our expertise and dedication..."
Written by Alicia Fiorletta
Source : http://www.retailtouchpoints.com
Direct link : http://bit.ly/GBmhIA ;
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![Research on Social Media and Marketers Use of Networks [Infograhic] - B2B Content Engine | Be Social On Media For Best Marketing ! | Scoop.it](http://img.scoop.it/lQOVA3GBQqKFrWK8Jhs1ezl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Research on Social Media...http://t.co/oEauLtbH... Delete the scoop?
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"...Last week, the company announced that merchants could pay to instantly verify their accounts. The cost: $10. And yesterday, in a play for an even bigger revenue opportunity, the Wall Street Journal reported that Foursquare is preparing to "join the coupon craze," something that has been in the works for some time..."
Source : http://econsultancy.com Direct link : http://bit.ly/Jygs0D ;
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"Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that comes in three basic flavours..."
By Paul Marsden
Source : http://socialcommercetoday.com Direct link : http://bit.ly/I4OCHw
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"In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, "Set Up Your New LinkedIn Company Page." A lot has changed since then and the list of free and paid marketing and media opportunities on LinkedIn has grown significantly. Of course if we left something out please comment and let us know! We have broken down the tactics and features into free and paid categories that businesses (or their advocates) can use to promote their brands, products, and services.
By Harry Gold
Source : http://blogs.journalism.co.uk Direct link : http://bit.ly/I9OV7Y Delete the scoop?
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"Fact #1: You don’t need to be a content producer to market with content.
Now, before you fire up the rotten tomatoes, let me explain. As a writer and blogger I value content creation, but I’m the first to admit that you can get the benefits of content marketing without creating all the content yourself. In fact, sometimes you don’t need to create any content at all..."
By Sharon Hurley Hall
Source : http://unbounce.com Direct link : http://bit.ly/I0TgYM ;
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"According to latest figures, Google+ now has over 100m users. A phenomenal feat when you consider that the network has only been around for a little over six months. So it's no surprise to see more and more brands getting in on the act. The challenge many brands are facing with Google+ is how to use the network as a business communications tool and what use they can find for it that they would not be able to find on other similar networks. A few brands are already making interesting moves, using it in effective ways to engage with their audiences..."
By Rob McLeod
Source : http://econsultancy.com Direct link : http://bit.ly/GQrsar Delete the scoop?
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"Executives who want to understand what social media really means need to jump in..."
By David Edelman / McKinsey & Company
Source : http://www.forbes.com Direct link : http://onforb.es/GQko9U Delete the scoop?
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"Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off..."
Posted by Pamela Vaughan
Source : http://blog.hubspot.com Direct link : http://bit.ly/GDgGpY ;
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"Games are powered by six core elements: desire, incentive, challenge, achievement/reward, feedback and mastery. Human nature has wired us with an innate urgency to become the best at a specific activity, and more importantly, be rewarded for our expertise and dedication..."
Written by Alicia Fiorletta
Source : http://www.retailtouchpoints.com Direct link : http://bit.ly/GBmhIA ;
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"QR codes, widely used in Japan, have received mixed reviews here in the US. (The Japanese telecom, DoCoMo, actually sponsored advertising campaigns to teach people how to use QR codes. Source: mobienthusiast) US consumers seem to be interested in QR code technology — according to a 2011 survey conducted by MGH, 70% of smartphone users would be interested in using a QR code for the first time or using one again. How can marketers make sure they get it right?...
Check out these 5 important factors you should consider before releasing and marketing a QR code."
By Breanna Jacobs
Source : http://socialaxcess.com Direct link : http://bit.ly/xDxnLW ;
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"If you haven’t heard, Facebook recently released the Timeline update for brands and companies. As of Wednesday, brands have been given the opportunity to opt in to the new redesign and explore the new features. If you’re unfamiliar with the new features, here is a brief breakdown..."
Source : http://www.creativeguerrillamarketing.com Direct link : http://bit.ly/wxAOnB
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"When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks.
By Liz Borod Wright
Source : http://sociable360.blogspot.com Direct link : http://bit.ly/zhIt4x
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"Companies want to grow. Obvious statement, right ? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that."
Source : http://www.seomoz.org Delete the scoop?
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"In the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers.
Source : http://www.socialmedia.biz Direct link : http://bit.ly/Ih4Ilt Delete the scoop?
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"InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total."
Source : http://econsultancy.com Direct link : http://bit.ly/I6W9L2 ; Delete the scoop?
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"As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms..."
By Heidi Cohen
Source : http://www.clickz.com Direct link : http://bit.ly/HKtAPv
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"Some have questioned the effectiveness of Facebook as a commerce platform, but can you dismiss an ad and marketing channel with 800+ million users? Here are some tips for increasing the opportunities for commerce on Facebook..."
By Justin Thorne
Source : http://econsultancy.com Direct link : http://bit.ly/GXuqd8
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"A couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I'll use today,” which serves an all-in-one toolkit for social media marketers. Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis..."
By Adam Vincenzini
Source : http://www.prdaily.com Direct link : http://bit.ly/GRst0M Delete the scoop?
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"We are suckers for an infographic chock full of information aimed at CMO’s. The 2012 CMO’s Guide to the Social Landscape does just that. We often mock the CMO for their seemingly disconnected existence from the social landscape. We also get a little shiver when we hear that those who climb to the top of the marketing food chain stay there only an average of some 23 or so months. I have said in the past it’s like CMO’s climb a burning rope to the top. What they used to get there is often already being replaced by newer more efficient (and yes cooler) communication channels. Remember, though, it’s not about technology, it’s about communication..."
By Frank REED
Source : http://www.marketingpilgrim.com Direct link : http://bit.ly/GN8AKw ;
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"Loyalty programs and other incentives have been active in the retail marketing mix for generations. However, today’s innovative retailers are combining unique elements of social connectivity with gamification, and in turn, igniting competitive drive among consumers. As a result, the one-to-one, consumer/brand relationship is being remodeled to include multiple participants, with each vying for the same rewards and titles, noted Scott Forshay, Strategist, Mobile and Emerging Technologies for Acquity Group..."
Written by Alicia Fiorletta
Source : http://www.retailtouchpoints.com Direct link : http://bit.ly/GBmhIA ;
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"Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living. This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue angle these brands are beginning to exploit, as well..."
By Paul CHANEY
Source : http://socialcommercetoday.com Delete the scoop?
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Facebook have finally rolled out Timeline for Pages.
By Matthew TOMMASI >> http://twitter.com/SocialGuide
Source : http://thesocialmediaguide.com Direct link : http://bit.ly/yR1DM8
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"This article is written with one goal in mind–to inform you of how Facebook radically changed the game for social media marketing by implementing Timeline to business pages (as well as a plethora of other upgrades)–and what it is you need to do about it for your business..."
Source : http://www.pipelinesms.com Direct link : http://bit.ly/wGwBhb
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