"Games are powered by six core elements: desire, incentive, challenge, achievement/reward, feedback and mastery.
Human nature has wired us with an innate urgency to become the best at a specific activity, and more importantly, be rewarded for our expertise and dedication..."
Written by Alicia Fiorletta
Source : http://www.retailtouchpoints.com
Direct link : http://bit.ly/GBmhIA ;