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10 Social Media Tips for Bloggers / Sociable360

10 Social Media Tips for Bloggers / Sociable360 | Be Social On Media For Best Marketing ! | Scoop.it

"When it comes to building an audience and driving traffic, bloggers are turning to social media with record results.

Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks.
Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun.
Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content."

 

By Liz Borod Wright

 

Source : http://sociable360.blogspot.com 

Direct link : http://bit.ly/zhIt4x

 

 

 

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Social Media Marketing : Best and Worst Practices
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Meet me on my others social networks !

Meet me on my others social networks ! | Be Social On Media For Best Marketing ! | Scoop.it

Les réseaux sociaux où me rejoindre.

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Prospective : 11 clés de réflexion pour communicant d’avenir

Prospective : 11 clés de réflexion pour communicant d’avenir | Be Social On Media For Best Marketing ! | Scoop.it
Communiquer, c’est aussi savoir s’extraire ponctuellement d’un univers hyper-connecté pour s’efforcer de repérer les lignes de fond qui sous-tendront demain les relations entre les acteurs du corps sociétal.
Bertrand CHARLET's insight:

par Olivier Cimelière >> @olivcim #communication

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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Be Social On Media For Best Marketing ! | Scoop.it
It is not so much a revolution but a rapid evolution and transformation.
Bertrand CHARLET's insight:

"It is not so much a revolution but a rapid evolution and transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013."


By Andy Betts [ @andybetts1 ]

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Research on Social Media and Marketers Use of Networks [Infograhic] - B2B Content Engine

Research on Social Media and Marketers Use of Networks [Infograhic] - B2B Content Engine | Be Social On Media For Best Marketing ! | Scoop.it
Research on Social Media...http://t.co/oEauLtbH...
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Foursquare looks to merge check-ins with coupons | Econsultancy

Foursquare looks to merge check-ins with coupons | Econsultancy | Be Social On Media For Best Marketing ! | Scoop.it

"...Last week, the company announced that merchants could pay to instantly verify their accounts. The cost: $10. And yesterday, in a play for an even bigger revenue opportunity, the Wall Street Journal reported that Foursquare is preparing to "join the coupon craze," something that has been in the works for some time..."

 

Source : http://econsultancy.com 

Direct link : http://bit.ly/Jygs0D ;

 

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The Secret to Social Commerce is Social Utility [Presentation] / Social Commerce Today

The Secret to Social Commerce is Social Utility [Presentation] / Social Commerce Today | Be Social On Media For Best Marketing ! | Scoop.it

"Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems.

Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that comes in three basic flavours..."

 

By Paul Marsden 

 

Source : http://socialcommercetoday.com 

Direct link : http://bit.ly/I4OCHw

 

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27 LinkedIn Social Media Marketing Tactics | ClickZ

27 LinkedIn Social Media Marketing Tactics | ClickZ | Be Social On Media For Best Marketing ! | Scoop.it

"In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, "Set Up Your New LinkedIn Company Page."

A lot has changed since then and the list of free and paid marketing and media opportunities on LinkedIn has grown significantly.
So with the help of Sarah Mitus (one of our agency's social media specialists who helped with the research and images for this column) we are going to share an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn.

Of course if we left something out please comment and let us know!

We have broken down the tactics and features into free and paid categories that businesses (or their advocates) can use to promote their brands, products, and services.
Free LinkedIn Features for Businesses and Brands..."

 

By Harry Gold

 

Source : http://blogs.journalism.co.uk

Direct link : http://bit.ly/I9OV7Y

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How to do Content Marketing “Without” Content – Be a Curator! | Unbounce

How to do Content Marketing “Without” Content – Be a Curator! | Unbounce | Be Social On Media For Best Marketing ! | Scoop.it

"Fact #1: You don’t need to be a content producer to market with content.
 Fact #2: Not all curators work in museums and have elbow patches.

 

Now, before you fire up the rotten tomatoes, let me explain. As a writer and blogger I value content creation, but I’m the first to admit that you can get the benefits of content marketing without creating all the content yourself. In fact, sometimes you don’t need to create any content at all..." 

 

By Sharon Hurley Hall

 

Source : http://unbounce.com 

Direct link : http://bit.ly/I0TgYM ;

 

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Five brands that are using Google+ effectively / Econsultancy

Five brands that are using Google+ effectively / Econsultancy | Be Social On Media For Best Marketing ! | Scoop.it

"According to latest figures, Google+ now has over 100m users.

A phenomenal feat when you consider that the network has only been around for a little over six months.

So it's no surprise to see more and more brands getting in on the act.

The challenge many brands are facing with Google+ is how to use the network as a business communications tool and what use they can find for it that they would not be able to find on other similar networks.

A few brands are already making interesting moves, using it in effective ways to engage with their audiences..."

 

By Rob McLeod

 

Source : http://econsultancy.com

Direct link : http://bit.ly/GQrsar

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Social media in the C-Suite / Forbes

Social media in the C-Suite / Forbes | Be Social On Media For Best Marketing ! | Scoop.it

"Executives who want to understand what social media really means need to jump in..."

 

By David Edelman / McKinsey & Company

 

Source : http://www.forbes.com

Direct link : http://onforb.es/GQko9U

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Everything You Need to Measure Twitter Marketing ROI / HubSpot Blog

Everything You Need to Measure Twitter Marketing ROI / HubSpot Blog | Be Social On Media For Best Marketing ! | Scoop.it

"Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers.

Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business.

Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off..."

 

Posted by Pamela Vaughan

 

Source : http://blog.hubspot.com

Direct link :  http://bit.ly/GDgGpY ;

 

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Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty | Be Social On Media For Best Marketing ! | Scoop.it

"Games are powered by six core elements: desire, incentive, challenge, achievement/reward, feedback and mastery.

Human nature has wired us with an innate urgency to become the best at a specific activity, and more importantly, be rewarded for our expertise and dedication..."

 

Written by Alicia Fiorletta

 

Source : http://www.retailtouchpoints.com 

Direct link : http://bit.ly/GBmhIA ;

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5 Important Factors To Consider Before Marketing Your QR Code / Social Axcess

5 Important Factors To Consider Before Marketing Your QR Code / Social Axcess | Be Social On Media For Best Marketing ! | Scoop.it

"QR codes, widely used in Japan, have received mixed reviews here in the US. (The Japanese telecom, DoCoMo, actually sponsored advertising campaigns to teach people how to use QR codes. Source: mobienthusiast) US consumers seem to be interested in QR code technology — according to a 2011 survey conducted by MGH, 70% of smartphone users would be interested in using a QR code for the first time or using one again. How can marketers make sure they get it right?...

 

Check out these 5 important factors you should consider before releasing and marketing a QR code."

 

By Breanna Jacobs

 

Source : http://socialaxcess.com 

Direct link : http://bit.ly/xDxnLW ;

 

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Groupe TagG Informatique invente le mailing prospectus

Groupe TagG Informatique invente le mailing prospectus | Be Social On Media For Best Marketing ! | Scoop.it
Wingo Contact Plus est un prospectus hybride qui mise sur les avantages du mailing adressé et de l'imprimé ISA afin d'obtenir de bons taux d'ouverture et de garantir une maîtrise des coûts de diffusion.
Bertrand CHARLET's insight:

Une brève qui mérite qu'on s'y attarde.

Le mailing prospectus : l'avenir du support publicitaire/promotionnel pour la GMS ? A suivre !

 

Un article de Florence GUERNALEC sur http://www.e-marketing.fr

 

Direct link : http://bit.ly/150MooE

 

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Une méthode en 3 étapes pour un projet social business !

Une méthode en 3 étapes pour un projet social business ! | Be Social On Media For Best Marketing ! | Scoop.it
En premier lieu et avant de rentrer dans la présentation affichée ci-après, je tiens à renouveler mes remerciements à tous ceux qui ont participé à nos récents échanges sur Goole + et en particulie...
Bertrand CHARLET's insight:

Par @claudesuper #collaboration #entreprise20 #SocialBusiness #Stratégie

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How To Brand and Grow Your Company Through Marketing

How To Brand and Grow Your Company Through Marketing | Be Social On Media For Best Marketing ! | Scoop.it

"Companies want to grow. Obvious statement, right ? This is the reason why we all have jobs as marketers; companies need to grow and they need people who understand how to do that."

 

Source : http://www.seomoz.org 

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My Boards on Pinterest

My Boards on Pinterest | Be Social On Media For Best Marketing ! | Scoop.it

Discover my boards on pinterest ! 

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Take charge of the curation wave with these slick tools / SocialmediaBiz

Take charge of the curation wave with these slick tools / SocialmediaBiz | Be Social On Media For Best Marketing ! | Scoop.it

"In the last couple of years, the tools available to content curators have really taken off on the Web.

Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers.
Below I’ll list and describe the most interesting ones. It’s a very personal selection, so please add your own favorites in the comments..."

 

Source : http://www.socialmedia.biz 

Direct link : http://bit.ly/Ih4Ilt

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UK : Mobile ad impressions up 12% in Q1 2012 [ infographic ] / Econsultancy

UK : Mobile ad impressions up 12% in Q1 2012 [ infographic ] / Econsultancy | Be Social On Media For Best Marketing ! | Scoop.it

"InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total."

 

Source : http://econsultancy.com 

Direct link : http://bit.ly/I6W9L2 ;

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Where Is the Future of Social Media Marketing? [Research] | ClickZ

Where Is the Future of Social Media Marketing? [Research] | ClickZ | Be Social On Media For Best Marketing ! | Scoop.it

"As social media marketing continues to mature, what are marketers planning to do?

According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms..."

 

By Heidi Cohen 

 

Source : http://www.clickz.com 

Direct link : http://bit.ly/HKtAPv

 

 

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Why Facebook commerce is alive and well / Econsultancy

Why Facebook commerce is alive and well / Econsultancy | Be Social On Media For Best Marketing ! | Scoop.it

"Some have questioned the effectiveness of Facebook as a commerce platform, but can you dismiss an ad and marketing channel with 800+ million users?

Here are some tips for increasing the opportunities for commerce on Facebook..."

 

By Justin Thorne

 

Source : http://econsultancy.com 

Direct link : http://bit.ly/GXuqd8

 

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50 (mostly) free social media tools for brands | PR Daily

50 (mostly) free social media tools for brands | PR Daily | Be Social On Media For Best Marketing ! | Scoop.it

"A couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I'll use today,” which serves an all-in-one toolkit for social media marketers.

Much has changed in the two years since that post was published.

Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis..."

 

By Adam Vincenzini

 

Source : http://www.prdaily.com

Direct link : http://bit.ly/GRst0M

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CMO Guide to the Social Landscape [Infographic] / Marketing Pilgrim

CMO Guide to the Social Landscape [Infographic] / Marketing Pilgrim | Be Social On Media For Best Marketing ! | Scoop.it

"We are suckers for an infographic chock full of information aimed at CMO’s.

The 2012 CMO’s Guide to the Social Landscape does just that.

We often mock the CMO for their seemingly disconnected existence from the social landscape.

We also get a little shiver when we hear that those who climb to the top of the marketing food chain stay there only an average of some 23 or so months.

I have said in the past it’s like CMO’s climb a burning rope to the top.

What they used to get there is often already being replaced by newer more efficient (and yes cooler) communication channels. Remember, though, it’s not about technology, it’s about communication..."

 

By Frank REED 

 

Source : http://www.marketingpilgrim.com 

Direct link : http://bit.ly/GN8AKw ;

 

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Combining Social Interactions And Loyalty With Gamification

Combining Social Interactions And Loyalty With Gamification | Be Social On Media For Best Marketing ! | Scoop.it

"Loyalty programs and other incentives have been active in the retail marketing mix for generations.

However, today’s innovative retailers are combining unique elements of social connectivity with gamification, and in turn, igniting competitive drive among consumers.

As a result, the one-to-one, consumer/brand relationship is being remodeled to include multiple participants, with each vying for the same rewards and titles, noted Scott Forshay, Strategist, Mobile and Emerging Technologies for Acquity Group..."

 

Written by Alicia Fiorletta

 

Source : http://www.retailtouchpoints.com 

Direct link : http://bit.ly/GBmhIA ;

 

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Media Companies Find Interest in Pinterest; Implications for Retail Brands / Social Commerce Today

Media Companies Find Interest in Pinterest; Implications for Retail Brands / Social Commerce Today | Be Social On Media For Best Marketing ! | Scoop.it

"Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living.

This interest is beginning to pay off in terms of driving significant amounts of traffic to their respective websites (even more than Facebook), but there is a revenue angle these brands are beginning to exploit, as well..."

 

By Paul CHANEY

 

Source : http://socialcommercetoday.com 

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