|Scooped by Brianna Rud|
Recent research of digital music downloads has shown that now 1 in 14 paid music downloads are generated by the Shazam application, which is an app that listens to any outside music playing, identifies the song, and offers links for the user to download the song. This application is generating over $300 million dollars a year and this seems to only be increasing. While I find the growth of Shazam interesting, it is not at all surprising. Technology in this industry is constantly advancing and I think that it is only a matter of time until devices are able to track all music that is being played anywhere at anytime. The great fear in the industry right now is the threat of piracy and how it is going to eliminate the incentive to ever pay for music. However, I think that this article shows that, if nothing else, people are paying for music. They are just doing so through less traditional methods. We’ve discuss in class the possibility of technology in the not-so-distant future that would be able to track music being played in restaurants, amusement parks, and other public places. That way, each song would have to be paid for each time that it is played. It is an intriguing concept, as I wonder how much money the industry could actually generate from this technology. I was reading another article today that said that studies have shown that most online streaming site users are inactive, which would indicate that the modes of music consumption are still changing. Shazam is a very unique app as it allows the user to immediate discover the name of the track they are hearing and enables the user to buy the song right there. It is obvious that we, as a society, are becoming increasingly more impatience with our consumption of music. We want it and we want it now. Maybe this is our next “Napster moment”.