Be a communication superhero
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Rescooped by Jonneke Grim-Duin from Creative_me
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From Concept to Completion: Tips for Designing Great Content

Presentation for BrightonSEO with tips on designing great pieces of content from a designer's perspective. This covers the stages of the creative process and...

Via Alessandro Rea
Jonneke Grim-Duin's insight:

Happy with this. I'm learning. Knowing about communication does not necessarily mean being up to date with the latest in design. Even working with designers I find they are not always aware of what works best. 

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Scooped by Jonneke Grim-Duin
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How to Make Your Facebook Marketing Work for B2B | Social Media ...

How to Make Your Facebook Marketing Work for B2B | Social Media ... | Be a communication superhero | Scoop.it
How to use Facebook marketing, Google Analytics and other sources to see how your B2B marketing tactics can increase customer engagement on Facebook.
Jonneke Grim-Duin's insight:

Just got a question about this from a client this morning. Interesting read and a great help. The world as we knew it has changed and marketing communication has become two-way and personal rather than just publishing brochures, as it was in the old days.

 

Many companies are struggling with this (especially the smaller ones, I find). Building your brand means creating (and showing) your company's personality. Get close to your customers.

 

What hasn't changed is 'people buy from people', even in B2B. What has changed is the personal side is becoming more and more the focus of your business. 

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