Happy with this. I'm learning. Knowing about communication does not necessarily mean being up to date with the latest in design. Even working with designers I find they are not always aware of what works best.
How to use Facebook marketing, Google Analytics and other sources to see how your B2B marketing tactics can increase customer engagement on Facebook.
Jonneke Grim-Duin's insight:
Just got a question about this from a client this morning. Interesting read and a great help. The world as we knew it has changed and marketing communication has become two-way and personal rather than just publishing brochures, as it was in the old days.
Many companies are struggling with this (especially the smaller ones, I find). Building your brand means creating (and showing) your company's personality. Get close to your customers.
What hasn't changed is 'people buy from people', even in B2B. What has changed is the personal side is becoming more and more the focus of your business.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.