BENTONVILLE, AR Walmart has expanded work with GolinHarris after consolidating its PR agency roster in the US.
Redwanur Rahman's insight:
(1) International Business Structure: Joint Ventures
(2) This would benefit Wal-Mart becaause the money would be split among the two companies (cost-effective). Both companies will gain fame. since two companies are working together, more creative ideas will be brainstormed.
The article states: "GolinHarris will partner more closely with Walmart on US merchandise and brand PR efforts, said Walmart spokesperson Deisha Barnett. Cohn & Wolfe will no longer support the US consumer business but will continue to assist with PR for Sam's Club and the Walmart Foundation."
Wal-Mart is an American multinational retail corporation that operates chains of large discount department stores and warehouse stores. By revenue, it is the 3rd largest company in the world and is the world`s biggest private employer with over 2 million employees. Wal-Mart runs more than 8500 stores in 15 different countries, under 55 different names.
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