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The effect of integrating social plugins into e-commerce website

The effect of integrating social plugins into e-commerce website | BayPay Social Commerce | Scoop.it

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.  

 

Source: http://dl.acm.org/citation.cfm?id=2448612

 

Laetitia Chatelain's insight:

What do those social plugins to Facebook, Twitter, Pinterest and more really do?

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BayPay Social Commerce
The BayPay Forum, a payment association focused on trends and innovations in the payments industry, tracks the latest in social commerce.
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Rescooped by Laetitia Chatelain from Designing design thinking driven operations
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Social Business | The Infographic | Social Commerce Today

Social Business | The Infographic | Social Commerce Today | BayPay Social Commerce | Scoop.it
43% see developing "ongoing dialog" with cust as key focus in #social strategy.

Via Fred Zimny
Laetitia Chatelain's insight:

Social commerce infographic from 2011.  How does it compare?

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Rescooped by Laetitia Chatelain from I can explain it to you, but I can't understand it for you.
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From share to sale: is social commerce worth the investment?

From share to sale: is social commerce worth the investment? | BayPay Social Commerce | Scoop.it

The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.


Via Riaz Khan
Laetitia Chatelain's insight:

"The challenge for retailers, regardless of the services networks provide, is walking the thin line between conversion and social etiquette.. Social commerce [is] hard to ignore but is it worth investing in?"

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Rescooped by Laetitia Chatelain from MarketingHits
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#scommerce #ecommerce: Like, Tweet Or Link, Social Commerce Is On The Rise

#scommerce #ecommerce: Like, Tweet Or Link, Social Commerce Is On The Rise | BayPay Social Commerce | Scoop.it

Social media continues to grow in popularity, and its commercial potential is obvious. But with the actual value of a click or share in doubt, how does one quantify just how big of a payments impact social commerce can make?

 

That’s what Eventbrite aims to answer in its latest report, titled: “Social Commerce: A Look At The Global Numbers.

Eventbrite’s second major study (the first came in 2010) invents some interesting metrics to measure sharing value, and looks into how Facebook, Twitter and LinkedIn differ in the social commerce sphere. We take a look at those metrics, plus some international tendencies and an infographic, in this PYMNTS Data Point...

 

 


Via Nebojsa Stojanovic, Brian Yanish - MarketingHits.com
Laetitia Chatelain's insight:

Quantifying the commercial impact of social commerce

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The effect of integrating social plugins into e-commerce website

The effect of integrating social plugins into e-commerce website | BayPay Social Commerce | Scoop.it

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.  

 

Source: http://dl.acm.org/citation.cfm?id=2448612

 

Laetitia Chatelain's insight:

What do those social plugins to Facebook, Twitter, Pinterest and more really do?

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Social Commerce IQ 2012 [Report]

Social Commerce IQ 2012 [Report] | BayPay Social Commerce | Scoop.it
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the
Laetitia Chatelain's insight:

 8th Bridge CEO Wade Garten:

“Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”

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Cousinet Fabien Arqué Hugo's curator insight, April 12, 2013 3:56 AM

Un bon rapport sur le social commerce ! ( in english) 

Rescooped by Laetitia Chatelain from MUSIC:ENTER
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Moontoast for Music - How to Monetize Your Social Networking Efforts

With the music industry in disarray, how do you monetize your fan base when they are spread out among so many communities?


Via Yvan Boudillet
Laetitia Chatelain's insight:

"Are you ready to transform your conversation into commerce?"

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Rescooped by Laetitia Chatelain from Social Commerce 2012
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The 6 Pillars Of Social Commerce: Understanding The Psychology Of ... - Fast Company

The 6 Pillars Of Social Commerce: Understanding The Psychology Of ... - Fast Company | BayPay Social Commerce | Scoop.it
The 6 Pillars Of Social Commerce: Understanding The Psychology Of ...Fast CompanyThe exchange of social currencies contribute to one's capital within each network.

Via Alfredo Bacin
Laetitia Chatelain's insight:

Understanding the human mind to shape social commerce.

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Pay by Tweets with Chirpify

Pay by Tweets with Chirpify | BayPay Social Commerce | Scoop.it

ReadWriteWeb: It was only a matter of time. Tweets are now transactions. A new service called Chirpify has opened Twitter to e-commerce, enabling people to buy, sell, donate, pay and otherwise transact in-stream with their Twitter accounts...


Via Therese Torris
Laetitia Chatelain's insight:

"Tweets are now transactions."

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Rescooped by Laetitia Chatelain from Mobile (Android) apps
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Mobile commerce beginning to grow more social

Mobile commerce beginning to grow more social | BayPay Social Commerce | Scoop.it

Mobile commerce becoming influence by social networking Mobile commerce is growing more prolific around the world. It is becoming increasingly important for


Via Mark Mayhew
Laetitia Chatelain's insight:

"Social media provides new platform for peer reviews."  Mobile commerce companies who want to stay competitive cannot ignore the opportunity-rich gold mine of social commerce.

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Rescooped by Laetitia Chatelain from Marketing, Social Media, E-commerce, Mobile, Videogames
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Chirpify Creates New Commerce Opportunities with Instagram | Mobile Marketing Watch

Chirpify Creates New Commerce Opportunities with Instagram | Mobile Marketing Watch | BayPay Social Commerce | Scoop.it

Chirpify – the in-stream commerce provider for Twitter – is added Instagram to its thriving platform.
“Today Chirpify took another step to decentralize commerce and payments across all streams from any device, whether a mobile phone or desktop computer,” says Chirpify CEO Chris Teso. “If people can’t buy it in-stream it’s not social commerce. It’s advertising. We turn attention re-routing advertising into high value in-stream transactions. We’re the only company truly doing social commerce.”
And so far, a number of high profile brands and celebrities are jumping on the bandwagon.

 

Chirpify for Instagram is hailed as the only way that businesses and consumers can buy, sell, donate and exchange funds on and without ever leaving Instagram, turning comments into immediate in-stream transactions.
As of this writing, 40 percent of the world’s most popular brands are on Instagram.


Via Jose Maria Hernandez Montes
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Chirpify ("in-stream commerce provider for Twitter") partners with Instagram

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Social commerce best practices: infographic

Social commerce best practices: infographic | BayPay Social Commerce | Scoop.it

Expectations for Facebook commerce, or f-commerce as it's commonly referred to, may have been set too high, and social may not be as big a player this holiday shopping season as some might have hoped, but that doesn't mean that social doesn't have a big role to play in the ecommerce market.

In a new infographic produced as part of its 2012 Social Commerce IQ: Retail report, software vendor 8thBridge takes a look at where retailers are at today with their social efforts, and where they most innovative are going with their social networking initiatives. For retailers looking for a path forward, it focuses in on the best practices those innovators are applying to get the most out of social.

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Social commerce inplementation: How to do it right

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Establishing Trust in Social Commerce through Social Word of Mouth

Social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. Hyper-informed consumers are the results of online communication provided by social media. These consumers have been empowered by Web 2.0 technologies to have online communication, which drives value for the companies in new product development. Trust is one the values that might be provided by the online communication of individuals through sharing the knowledge and experience of a new product. The paper sheds on new product development and trust concepts along with social commerce construct theory in order to develop a research model for investigating the impact of online communication of consumers, which produce social word of mouth on trust building mechanisms. The results from a survey reveal that social word of mouth, offered by social media, increases the level of trust on new products. The conclusion, discussion, and future research suggestion in the end of the paper support its contribution to the track of marketing and innovation. 

 

To read the rest of the article, you can download a free copy from:

http://188.136.184.17/ojs/index.php/ijism/article/view/217

Laetitia Chatelain's insight:

How to establish trust in social commerce

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Rescooped by Laetitia Chatelain from Social Media & Community Management
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Whether You Like it Or Not, You Need #Klout

Whether You Like it Or Not, You Need #Klout | BayPay Social Commerce | Scoop.it
Does your Klout score matter? Yes, it does.

Via Gladys Pintado, AlexaSocialMedia - Social Media & Community Management
Laetitia Chatelain's insight:

"Klout uses social media analytics to measure an individual's influence and engagement across social networking platforms."  

 

And according to Klout, your score matters.

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Rescooped by Laetitia Chatelain from Small Business Marketing
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Talk is Cheap: The State of Social Commerce

Talk is Cheap: The State of Social Commerce | BayPay Social Commerce | Scoop.it
Robin Bresnark explains why social commerce is supposed to generate direct sales and how brands are confusing this with other social initiatives

Via Gaurav Pandey
Laetitia Chatelain's insight:

"Social Commerce isn’t engaging about transactions. Social Commerce is the transaction that results from engagement."

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Gaurav Pandey's curator insight, February 14, 2013 9:26 PM

Any kind of consumer behaviour is psychologically motivated. While "engagement'' may not directly mean social commerce, it's certianly the way to go if one is serious about understanding the needs of their clients better. 

When engagement is followed by direct questions and a call to action, the rewards will come. 

One has to understand that when a customer decides to engage with your brand online, and by that I don't mean a simple click of the button, but a two way communication, he is taking out time to do so by entering an environment which is primarily your turf. That said, for traditional social media channels engagement would always precede sales. We are all aware of various ways to keep build engagement so I am not going into details here. Simply put there are traditional ways such as developing a bond through repeated dialogue  and then there are agressive steps such as offering big discounts to repeat users etc. 

The next steps from here could be offering attractive discounts on social platforms, coupled with sales drivers like credible consumer reviews. Again, I can't stress enough the importance reinforcing your brand as a credible and trustworthy one, with no good old bait and switch trickery once the customer commits to buy. I'd say sites like Groupon and Living Social are good examples of Social Commerce, where brand image coupled with urgency and a secure on site transaction platform drives consumers to action.

 

Rescooped by Laetitia Chatelain from Social Media & E-commerce
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Dreamforce 2012 -- 10 social media tips for small business

There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction?

Via Jenny S. Joplin
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