If you're not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data...
you want to get your content in front of as many people as possible. That means setting a schedule for promoting it.
For my own work, I use a tool called CoSchedule (reviewed on Basic Blog Tips). This lets me schedule social media updates on different platforms at different times relative to the date of content publication. While it automates the posting, you still have to create the updates yourself, with help built into the tool. CoSchedule's CEO, Garrett Moon, uses it to promote his blog posts over a two month period.
Shout out to tools like Scoop.it!