So unless you’ve been living beneath a boulder for the last fortnight you will know that Google have once again stirred the search algorithm pot with the release of a major Penguin reform. And when Google acts, SEOs respond....2: Future-proof your link building strategy
It’s equally important to ensure that going forward you have refined your link building strategy to ensure it is future-proofed from Penguin updates. Some people argue that all “link building” is ultimately not Google compliant, as the very purpose of good quality links is that they should be completely natural. However there are a number of ways in which we can still build quality links that add value to your link profile and will stand the test of time with Google.
There are lots of different techniques you should try, but it comes down to what might work for your business. When re-vamping your link building strategy, read all the resources you can on creative and innovative link building techniques you can find and consider how you could make them work for your business. Here are a few to get you started: