Tom Kelly, general manager of IDEO, the world-renowned design firm, likes to quote French novelist Marcel Proust, who famously said, "The real act of discovery consists not in finding new lands but in seeing with new eyes." What goes for novelists...
Although most people would be able to tell you their identity in the form of their name, on a deeper level a great deal of them would be hard push..., Bridget Webber (Figuring out your personal #identity http://t.co/wTYCOQx5...)...
Causarano in the article "Identity presence and knowledge building: Joint emergence in online environments?" quotes the words of Bakhtin that “the “self” is only able to know itself (its identity) through its encounter with an “other”, and hence the self can only be constituted through its discursive interaction with the other.” So we can say that dialog and communication with other people play important role in the identity formation.
A great deal of that information comes from the eyes but our other senses transmit a large amount of information to our brains as well.
Consciously our brains can at most take in 40 bits of information every second. That means that 99.99% of the information that we take in shapes our decisions subconsciously.
In order to successfully impact the 40 bits of conscious information that the social customer takes in, you have to craft content and messages grab attention, engage the emotions, and are retained in the memory.
How To Create Effectiveness
Effective content that grabs a consumer’s Attention and is Engaging creates Awareness Effective content that grabs a consumer’s Attention and is Memorable becomes a Novelty Effective content that is Memorable and Engaging leads to intent to Purchase
The key word in all of these scenarios is Effectiveness.
So what is it that creates Effectiveness?
Context is defined as the interrelated conditions in which something exists or occurs. With this definition in mind you begin that understand social effectiveness is multifaceted.
The context of your message includes:
Platform Location Time Online Activity
Neuroscience teaches of the in order to have an impact on the social consumer you must craft messages that gain attention, engage the emotions, and are memorable in an effective manner.
While you may have a creative message much more is need if you are the reach the 40 bit of consciousness that consumer have to receive your message.
Blogging is like this picture, full of colors and flavors. Find yours is essential and vital if you want to do your business in this area. [note mg]
What happened to all the railroads? Have you ever pondered that question?
In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. First it was steam, then it was petrol, then it was diesel. Times were good, and America had a bright, rail-based future.
So what happened? Why isn’t the country blanketed in rail routes and why doesn’t everyone hop on the metro-line in front of their house each day to go to work? Today, the railroad companies are a shell of what they once were. Why? Because the automobile came along and ran them into the ground.
But did this have to happen?
No. There were things railroad companies could have done to cater to the people who made their businesses possible, but instead they dug in their heels and said, “We’re in the railroad business,” and they stayed the course.
The recent announcement that Massachusetts Institute of Technology would give certificates around free online course materials has fueled further debate about whether employers may soon welcome new kinds of low-cost credentials. Questions remain about how MIT’s new service will work, and what it means for traditional college programs.
On Monday The Chronicle posed some of those questions to two leaders of the new project: L. Rafael Reif, MIT’s provost, and Anant Agarwal, director of MIT’s Computer Science and Artificial Intelligence Laboratory.
They stressed that the new project, called MITx, will be run separately from the institute’s longstanding effort to put materials from its traditional courses online. That project, called OpenCourseWare, will continue just as before, while MITx will focus on creating new courses designed to be delivered entirely online. All MITx materials will be free, but those who want a certificate after passing a series of online tests will have to pay a “modest fee.”
Amazon.com: Leadership and Business Ethics (Issues in Business Ethics) eBook: Gabriel Flynn: Kindle Store (Leadership and Business Ethics (Issues in Business Ethics): This book seeks to contribute to a more adequate coa...)...
Hi all, I would like to share my PhD thesis abstract: Globalisation and emergence of knowledge-based economies have forced countries to reform their educat… (Checking out "Leadership Practices of Kuwaiti Secondary School Principals for " on GCES:...
Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.
WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!
Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress.
Robin Good: Critical thinking is a key strategic skill needed by any serious professional curator.
"Critical thinking provides the keys for our own intellectual independence..." and it helps to move away from "rashy conclusions, mystification and reluctance to question received wisdom, authority and tradition" while learning how to adopt "intellectual discipline" and a way to express clearly ideas while taking personal responsibility for them.
Key takeaways from this video:
Critical thinking refers to a diverse range of intellectual skills and activities concerned with "evaluating information" as well as our own thought in a disciplined way. Critical thinking is not just thinking a lot. To be an effective critical thinker you need to seek out and be guided by "knowledge" and "evidence" that fits with reality even if it refutes what the general consensus may want to believe. Critical thinkers cultivate an attitude of curiosity and they are willing to do the work required to keep themselves informed about a subject. Critical thinkers do not take claims at face value but utilize scepticism and doubt to suspend judgement and objectively evaluate with facts the claims being made. Critical thinkers should evaluate information on the basis of reasoning and not by relying on emotions as claims the factuality of a claim cannot be solely based on the level of emotion that accompanies them or the fact that they may be believed by certain groups.
What will it mean to be human in the future? Uploading consciousness into virtual worlds and prolonging life through biotechnology are already being contemplated. Canada's leading science fiction writer, Robert J. Sawyer, offers his insights in a lecture entitled Humanity 2.0, produced in collaboration with the Literary Review of Canada.
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.