Le mobile et la vidéo resteront en 2016 les défis majeurs à relever pour les éditeurs. Mais si les choses s'accélèrent, elles se précisent aussi, et les leviers d'action sont aussi nombreux que variés.
Pour une majorité de Français, le traitement médiatique des grands sujets d’actualité en 2015 a été de mauvaise qualité, à l’exception de la menace terroriste et du changement climatique, selon un sondage Elabe pour le Comité Orwell publié mardi. Pour huit sujets d’actualité sur 10, la majorité des personnes interrogées considèrent que le traitement médiatique a été d’assez mauvaise ou de très mauvaise qualité.
Brandel suggests that inviting readers to ask questions yields more journalistic benefits than asking them to leave feedback in a comments section after an article is published. “Questions are a more neutral format where stories can start from,” she says. They can also lead to more original content, pushing journalists to pursue story ideas they wouldn’t have thought of on their own. Giving audiences a seat at the editorial table, as Brandel puts it, also makes them feel more invested and more likely to share stories, increasing traffic and brand awareness for news organizations. She calls it “public-powered journalism.” With public-powered journalism, professionals continue to do the good work they’ve always done—reporting, verifying, and synthesizing complex information—but audiences are regarded not only as recipients but as resources to inspire and inform the work they do.
Get ready for a new economic order. In the world 15 years from now, the U.S. will be far less dominant, several emerging markets will catapult into prominence, and some of the largest European economies will be slipping behind. That's according to the U.S. Department of Agriculture's latest macroeconomic projections that go out to 2030,
"It's a speech well worth reading for people who care about where journalism is heading. It has a double-barreled message, and both components are equally important. And its significance is heightened by the background of the person who gave it. Last week, Martin Baron, executive editor of The Washington Post, delivered the 2015 Hays Press-Enterprise lecture at the University of California-Riverside. His subject: Journalism's painful transition from print to digital."
Some argue that the rise of the internet has destroyed — or severely crippled — journalism, but all it has really done is disrupted traditional mass-media business models. Journalism itself has never been healthier, and new players are finding new models
"While the overall readership of newspapers is growing as a result of the multiplatform reach, many online media consumers are not offered the surplus value they expect of journalistic content. Since a great deal of journalistic content published on the internet has been free of charge for years, attempting to monetarise this content is now proving complicated. This article considers the motivating factors behind attitudes towards paying for online journalistic content in different population groups. We follow two directions: attitudes towards paying for online news, and obstacles that compromise willingness to pay in different groups. The survey results and trends noticed by media organisations indicate that the public’s readiness to pay for journalistic online content is growing, albeit slowly. Based on the outcomes of various interviews we can conclude that the expectation of exclusive quality and web distinctive content are the two main reasons behind willingness to pay for online journalistic content, however, it is difficult to outline particular preference groups based on cultural, demographic, or socio-economic characteristics. This seems to be the result of audience fragmentation—the reasons behind willingness to pay for online journalistic content are hidden in the interests and preferences of small audience groups."
Much has happened to advance storytelling. One of the most important, in my view, is that we don’t hear the phrase “digital first” as often as we did in 2014. It is more about “the story first” now. Concern about platforms has become secondary. The story as protagonist is where it’s at and should continue to be. Those who populate newsrooms globally are getting the idea: we are in the storytelling business and we now have more platforms than ever to tell those stories. Amen to that, but I hope 2016 will be a year to concentrate on the need for innovative and creative storytelling techniques.
Whenever I speak with someone about mail, the post office (in France or around the world), or delivery in general, I like to point out that the Stamp, the main revenue source for most national Post Offices (USPS, La Poste, Deutsche Post, etc.) was invented in the 19th century, and that it likely won’t exist by the end of this century. While the United States Post Office struggles – some predict that they will be acquired by Amazon this year - La Poste has been working to constantly reinvent itself, leveraging its relationship with households. They are a bank (think: loan for your home), a mobile provider (think: family plan), and they even launched their own secure login API that allows users to connect with their Social Security Number safely (an alternative to Facebook).
WINNIPEG Manitoba (Reuters) - Canada's experimental Ebola vaccine was stuck in the government lab that developed it as officials puzzled over how to safely transport it, three weeks after it was offered (Canada Ebola vaccine shipment to Africa stymied...
Widened Panama Canal may threaten West Coast port jobs SFGate After three months of negotiations, there is no agreement between the International Longshore and Warehouse Union and the Pacific Maritime Association that represents port employers at...
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