(Sept. 28, 2010) Is your fundraising campaign fizzling? Whether you are stalled or just moving slower than you would like, there are some common mistakes that you can diagnose now before your campaign sputters to a stop.
Brand storytelling involves telling stories about a business, its people and its brand in a way that engages the reader, educates the reader, shapes their perception of the business and helps with their buying decision making.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media.
The best stories will take the consumer on an emotional journey – one that appeals to their wants, needs and desires. At the same time, it should educate the consumer about the brand and remain open and transparent about the brand’s values.
"Eric R. Jones Fletcher II and Steve King graduated 10 years ago from Akron’s Buchtel and Garfield high schools, respectively. Both were academically gifted and received college scholarships. Two years ago, as successful scholars and businessmen, they founded the Young Black Professionals Coalition (YBPC), a nonprofit organization that focuses on the development of future leaders. The group has a dual purpose, serving kids and young adults. It plays a role in the development of young African-Americans through a mentoring program, workshops, seminars and professional clinics."
Cleveland Cavaliers owner and casino developer Dan Gilbert and his wife Jennifer, and Progressive Inc. Chairman Peter B. Lewis, join Warren Buffet and Bill and Melinda Gates in promising to give away half their fortunes.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.