Key areas to consider when designing badges are the behaviours promoted through using them and the criteria for receiving them. On top of this is the actual image design, which is important as it will help to brand the badge issuer. We want our badges to be desirable, with recipients happy to show them off and in so doing, demonstrating their achievements but also promoting the Jisc RSC Scotland.
I started by considering the kinds of behaviours we wanted to promote. The key behaviours I identified were engagement, attainment, contribution and peer support. The criteria for engaging with many of our services, where appropriate, was already in place so I quickly moved onto considering the look and feel of the badge itself. This was a mistake! I asked colleagues to think about designs for the 90 pixel x 90 pixel badge size, which is I believe, the recommendation set out in the specifications for issuers in the Mozilla Open Badge Infrastructure documentation.
The image needed to be something that would represent us and be easily recognisable as being from us. Some good designs were suggested but the more I thought about them, the more I realised how much graphical information had to be fitted into the small area of the badge, which needed to be consistent across groups or types of badges.