Shifting demographics and workplaces create new needs for non-traditional adult learners. Two responses to these changes have been online learning and certificates. The use of digital badges is another response to these needs that is full of potential.
Digital badges offer new ways to recognize and support learning. This means that they also offer new ways of attracting students. When used appropriately, digital badges contain and present compelling evidence of learning and accomplishment. Students will naturally want to share their badges and the information they contain with their friends and colleagues via social networks, Twitter, or even email. This sharing should help programs and schools connect with previously untapped prospective students. In particular, the sharing of digital badges can help specialized programs gain recognition within whatever networks are associated with that specialization. When done right, this sharing should help busy adults who are not actively considering further education to see the value of a particular program.